# Musician-Led Beverage Campaigns poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl By Kalin Ned | Published 2026-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/charli-xcx1 References: [yahoo](https://www.yahoo.com/entertainment/music/articles/charli-xcx-poppi-super-bowl-004415890.html) The beverage company poppi chose to broadcast a [new advertisement during the Super Bowl](https://www.trendhunter.com/trends/tailgate-crashers) and the ad featured musicians Charli xcx and Rachel Sennott. The marketing venture marked the brand's third consecutive year of doing so. The 30-second commercial was "created by visionary director Aidan Zamiri and creative agency MIRIMAR." The ad portrays a fantastical narrative in which consuming the product triggers an abrupt, vibrant escape from a mundane setting into a dynamic party atmosphere. The brand frames this marketing investment as a strategic effort to solidify its identity as a culturally influential entity within the [modern soda category](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign). Featuring influential cultural figures like Charli xcx, who embodies a specific edge in music and fashion, transfers a sense of avant-garde credibility and coolness that will push poppi to ultimately achieve its goal. Image Credit: poppi ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 73% | Activity: 76% | Freshness: 64% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Musician-driven Marketing:** Collaborations between beverage brands and musicians like Charli xcx offer innovative ways to infuse cultural relevance into advertising campaigns. - **Fantastical Advertising Narratives:** Crafting ads that transform everyday scenarios into vibrant experiences enhances brand engagement by appealing to consumers' desire for escapism. - **Culturally Influential Branding:** Positioning products as culturally significant through partnerships with cutting-edge artists can differentiate brands within competitive markets. ### Where This Applies - **Beverage Industry:** Innovative advertising approaches featuring cultural figures could disrupt traditional marketing strategies within the beverage sector. - **Music and Entertainment:** Intersections of music, entertainment, and brand marketing utilize artists' cultural capital as a powerful tool for audience engagement. - **Creative Advertising:** Emerging trends in storytelling through visually dynamic and narrative-driven ads offer new pathways for creative advertising agencies. ## Related on Trend Hunter - [Feel-Good Prebiotic Soda Beverages](https://www.trendhunter.com/trends/hteao-3.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Summery Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-punch-pop.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Mocktail-Inspired Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-shirley-temple.md) - [Healthy Drink Manufacturer Acquisitions](https://www.trendhunter.com/trends/pepsico-poppi.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Health-Conscious Soda Libations](https://www.trendhunter.com/trends/poppi-2.md) - [Pop Icon-Backed Campaigns](https://www.trendhunter.com/trends/puffer-gloss.md)