# Crypto Fashion Payments CHARLES & KEITH Launched a Crypto Payment Mode on Its E-Commerce Site By Laura McQuarrie | Published 2022-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/charles-keith References: [prnewswire](https://www.prnewswire.com/news-releases/charles--keith-dives-into-the-metaverse-with-virtual-fashion-week-debut-in-decentraland-and-the-launch-of-cryptocurrency-payment-mode-301507918.html) & [CHARLESKEITH.COM](http://CHARLESKEITH.COM) Footwear, handbag and accessory brand CHARLES & KEITH is participating in the inaugural Metaverse Fashion Week hosted on Decentraland and with it, the brand is launching cryptocurrency as a payment mode on its e-commerce site. In doing so, CHARLES & KEITH stands out as the first Singapore fashion label to offer cryptocurrency as a transaction mode on its e-commerce platform. This means that customers who own cryptocurrency can purchase goods simply by scanning a QR code at checkout. For MVFW, CHARLES & KEITH will have a luxury marketplace presence and the first 1,000 avatar visitors to the metaverse booth will get a complimentary Koa bag and Alex sandals wearables. Limited-edition accessories can also be won in the real world by sharing content on social media. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 92% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Crypto Fashion Payments:** The fashion industry can explore the use of cryptocurrency payments to cater to the growing market of cryptocurrency owners. - **Metaverse Marketplaces:** Businesses can tap into the opportunities of virtual marketplaces in metaverse events such as Metaverse Fashion Week. - **Limited-edition Social Media Promotions:** Companies can utilize social media for promotions and give away limited-edition products for increased engagement. ### Who This Affects Most - **Fashion Retail:** Fashion brands can adopt cryptocurrency payment modes to attract and serve customers who own cryptocurrency. - **Virtual Events:** Companies can participate in and utilize virtual events such as Metaverse Fashion Week to reach a wider audience and expand their market reach. - **Social Media Marketing:** Businesses can explore social media platforms for innovative and creative marketing strategies to increase engagement and reach new customers. ## Related on Trend Hunter - [Virtual Bag Metaverses](https://www.trendhunter.com/trends/charles-keith-1.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Cryptocurrency Payment Acceptance Tools](https://www.trendhunter.com/trends/cryptocurrency-payment-acceptance.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Crypto-Luxury Fashion Pop-Ups](https://www.trendhunter.com/trends/collection-01s.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md)