# Grand Greenery Photos The Charles de Vaivre NY Rooftop Series Captures the Big Apple's Big Secrets By Corinne Guirgis | Published 2011-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charles-de-vaivre-ny-rooftop References: [trendland.net](http://trendland.net/2011/06/06/charles-de-vaivre-ny-rooftops/) & [charlesdevaivre](http://www.charlesdevaivre.com/mobile/?page_id=46) In New York City -- the city of massive industrial skyscrapers -- greenery is the last thing you expect to see, but the Charles de Vaivre NY rooftop photo series captures a different perspective on the city everybody thinks they know. As a part of an upcoming book on those delectable [secret gardens and terraces](https://www.trendhunter.com/trends/louix-louis-sky-garden) of the big apple, the French photog jumped from roof to roof snapping these photos of the city's hidden gems. These extravagant [rooftop gardens](https://www.trendhunter.com/trends/heineken-seoul-rooftops), only accessible to the city's elite citizens and tourists, offer brilliant views of the celebrated skyline as well as the wildly decorated greenery some of these [rooftop landscapes](https://www.trendhunter.com/trends/attic-above-garden) have to offer. The landscapes of these gardens are works of art in and of themselves, but de Vaivre's brilliant photographs add that extra element of fresh and captivating beauty that makes this series so special. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Rooftop Gardens:** Disruptive innovation opportunity: Develop affordable and sustainable solutions for creating rooftop gardens in urban areas. - **Urban Greenery:** Disruptive innovation opportunity: Integrate green spaces and vegetation throughout urban landscapes to improve air quality and enhance the quality of life for city dwellers. - **Photography Books:** Disruptive innovation opportunity: Create interactive and immersive photography books that showcase unique perspectives and hidden treasures of cities. ### Who This Affects Most - **Architecture:** Disruptive innovation opportunity: Design innovative structures and buildings that incorporate rooftop gardens as a standard feature. - **Environmental Technology:** Disruptive innovation opportunity: Develop advanced solutions for urban greenery, such as vertical farming systems and smart irrigation technologies. - **Publishing:** Disruptive innovation opportunity: Explore digital publishing platforms and augmented reality capabilities to revolutionize the photography book industry. ## Related on Trend Hunter - [Urban Roofscape Projects](https://www.trendhunter.com/trends/central-yards.md) - [London-Based Garden Roofscapes](https://www.trendhunter.com/trends/roof-garden.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Light-Filled City Center Gardens](https://www.trendhunter.com/trends/secret-garden-2.md) - [Italian Rooftop Restaurants](https://www.trendhunter.com/trends/public-gardens.md) - [Immersive Garden Bar Experiences](https://www.trendhunter.com/trends/americas-first-botanical-garden.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Hotel-Based Garden Terraced Columns](https://www.trendhunter.com/trends/pan-pacific-orchard.md) - [Nature-Connecting Design Installations](https://www.trendhunter.com/trends/vert-installation.md)