# Charitable Playing Cards The Second Edition Charity: Water Decks Support Clean Drinking Water By Laura McQuarrie | Published 2014-06-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/charitywater References: [thedieline](http://www.thedieline.com/blog/2014/6/5/charity-water-playing-cards) & [store.charitywater.org](http://store.charitywater.org/products/playing-cards) 'charity: water' is a non-profit devoted to bringing clean drinking water to everyone on the planet and with the second edition of the charity: water deck, it is raising awareness and money for the cause. Years ago, charity: water teamed up with Theory11 for the first edition of [playing cards](https://www.trendhunter.com/trends/trivia-decks), but this brand new one is all blue and more water-centric. The backs of cards are printed with a patterned motif of the charity's water jug logo and the cards are printed with facts about water collection, plus other things you can do to help its cause. Proceeds from the $5 deck go towards [charity: water's operating costs](https://www.trendhunter.com/trends/one-drop-foundation) and help further their global mission to make clean drinking water accessible to all. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Merchandise:** Companies can create consumer goods that support various causes to promote social good and raise awareness for impactful non-profit initiatives. - **Cause-driven Partnerships:** Organizations can collaborate to raise meaningful funds and awareness for their respective missions while exposing their brand to new audiences. - **Educational Branding:** Developing educational or informative messaging on products can help promote brand awareness, increase customer loyalty, and communicate core values. ### Where This Applies - **Non-profit:** Non-profits can partner with for-profit brands to create cause-driven merchandise that supports their causes and raises awareness of their missions. - **Consumer Goods:** Consumer goods companies can develop products that promote social good and support impactful non-profit initiatives to appeal to socially conscious customers. - **Advertising and Marketing:** Organizations can create educational and informative products to promote their brand, increase customer loyalty, and communicate core values through memorable messaging. ## Related on Trend Hunter - [Charitable Anniversary Dolls](https://www.trendhunter.com/trends/waterbabies.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Limited-Edition Playing Cards](https://www.trendhunter.com/trends/limited-edition-playing-cards.md) - [Film Awards-Inspired Playing Cards](https://www.trendhunter.com/trends/film-awardsinspired-playing-cards.md) - [Indie Game Playing Cards](https://www.trendhunter.com/trends/balatro-playing-card-deck.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Exclusive Card Game Decks](https://www.trendhunter.com/trends/uno-x-kartell-deck.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Reimagined Playing Card Decks](https://www.trendhunter.com/trends/uno-wild-twists.md)