# Charity Twitter Auctions @Drew on the Block to Aid Livestrong Foundation By TopDog | Published 2009-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/charity-twitter-auctions References: [mashable](http://mashable.com/2009/10/07/drew-carey-twitter-bid/) & [twitter](http://twitter.com/drew) The first ever charity [Twitter](https://www.trendhunter.com/trends/super-follows) name auction is underway. Twitter user Drew Olanoff (@Drew) placed his Twitter name on the block with all of the proceeds going to the Livestrong Foundation after having been diagnosed with cancer earlier this year. A four-letter Twitter name is very rare and that equates to a great opportunity for [cancer research](https://www.trendhunter.com/trends/blood-cancer-united). Comedian Drew Carey (@Drewfromtv) was first out the gate with a whopping 10k bid that has now been increased to $1 million if he manages to get one million followers by year end. With a few other famous Drews out there, this may morph into one of the most attention-worthy Twitter races yet. Let the bidding war begin! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 5% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Twitter Name Auctions:** The concept of auctioning off Twitter names for charitable causes is a disruptive innovation opportunity for fundraising. - **Celebrity Social Media Engagement for Charity:** Social media engagement by celebrities for fundraising purposes is a disruptive innovation opportunity in the charity industry. - **Digital Fundraising Campaigns:** Creative digital campaigns for fundraising, such as auctioning off rare digital assets, is a disruptive innovation opportunity in the charity industry. ### Industries Being Reshaped - **Charity:** The charity industry can utilize social media and digital campaigns, like Twitter name auctions, to disrupt traditional fundraising methods. - **Social Media:** Social media platforms can serve as innovative gateways for charity fundraising campaigns like charity Twitter name auctions. - **Digital Marketing:** Digital marketing agencies can offer innovative fundraising strategies, like auctioning off rare digital assets, for nonprofit organizations to disrupt traditional charity fundraising methods. ## Related on Trend Hunter - [Charitable Digital Auctions](https://www.trendhunter.com/trends/digital-auction.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Blockchain-Powered Online Auctions](https://www.trendhunter.com/trends/buffalo-trace.md) - [Charitable Spirit Auctions](https://www.trendhunter.com/trends/charity-auctions.md) - [Cancer Research Vehicle Auctions](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Charitable Sports Car Auctions](https://www.trendhunter.com/trends/corvette-auction.md) - [Charity-Focused Gaming Events](https://www.trendhunter.com/trends/agdq.md) - [Philanthropic High-Value Charity Auctions](https://www.trendhunter.com/trends/highvalue-charity-auction.md)