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# Feuding Actor Retail Battles
Ryan Reynolds and Hugh Jackman Announce a Charity Sales Competition

By Ell Smith | Published 2020-11-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/charity-sales-competition
References: [adweek](https://www.adweek.com/brand-marketing/ryan-reynolds-and-hugh-jackman-turn-their-feud-into-a-charity-battle-at-sams-club/) & [samsclub.promo.eprize](https://samsclub.promo.eprize.com/thefeud/)

Actors Hugh Jackman and Ryan Reynolds have been capitalizing off of their well-natured faux feud for ages, and have finally decided to escalate the fighting through a [charity sales competition](https://www.trendhunter.com/trends/shake-shack-showdown) alongside retailer Sam's Club.

From now until December 20th, fans can show their allyship to the actor of their choosing by making a purchase through Sam's Club. Buying Jackman's Laughing Man Coffee or Reynolds’ Aviation [Gin](https://www.trendhunter.com/trends/aviation-american-gin) will count as a "vote" toward the favorite actor. With each purchase, Sam's club will make a donation to the actors' respective charity, which includes Jackman's Laughing Man Foundation and Reynold's [SickKids Foundation](https://www.trendhunter.com/trends/sickkids-foundation-ad). To make things even more dramatic, the two have created a site dedicated to their fight titled 'The Feud.'

Image Credit: Sam's Club, The Feud

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 36% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Why This Trend Is Growing

- **Charity Sales Competitions:** Opportunity for businesses to partner with celebrities and create charitable competitions to engage customers and support causes.
- **Actor-driven Marketing:** Potential for businesses to collaborate with popular actors to promote their products or services and generate brand awareness.
- **Celebrity Philanthropy:** Rise in collaborations between celebrities and businesses to raise funds for charitable foundations, creating win-win scenarios.

### Industries Being Reshaped

- **Retail:** Retailers can capitalize on celebrity feuds to drive sales and engage customers through charitable initiatives.
- **Beverage:** Beverage companies could partner with celebrities to create unique product collaborations that support charitable organizations.
- **Entertainment:** Opportunity for the entertainment industry to leverage celebrity rivalries as a marketing strategy to attract audience attention and generate buzz.

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