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# Geometric Charity Handbags
Fendi Collaborates with Artists to Produce Variations on Peekaboo Line

By Jamie Danielle Munro | Published 2014-05-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/charity-handbags
References: [designboom](http://www.designboom.com/design/zaha-hadid-peekaboo-bag-fendi-kids-charity-05-04-2014/) & [fendi](http://www.fendi.com/ii/en)

[Fendi](https://www.trendhunter.com/trends/fendi-celebrates-its-100th) has collaborated with a multitude of artists including Zaha Hadid and Adele to create [charity handbags](https://www.trendhunter.com/trends/artycapucines-vii) with variations on its Peekaboo Line that came out in 2009.

The designs will all be auctioned off for charity at [Sotheby's](https://www.trendhunter.com/trends/sothebys-and-ledger) at the end of May, 2014. Each artist brought their own unique touch to the bags, with Hadid's being quite geometric and black in color. On the outside, the texture almost looks like terraced steps leading up to the opening of the bag, elevating the design from a classic carryall to something with more of an edge. For Adele, she even included eyelash-resembling details on the inside of the bag that resemble the singer's stand-out facial features.

Hopefully the bags will raise ample amounts of money for charity at the auction.

Photo Credits: [designboom](http://www.designboom.com/design/zaha-hadid-peekaboo-bag-fendi-kids-charity-05-04-2014/), [fendi](http://www.fendi.com/ii/en)

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 74% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Charity Collaboration Handbags:** Designer brands teaming up with artists to produce unique handbags for auction that benefit charity.
- **Artistic Variation on Designer Lines:** Collaborations between designers and artists that introduce variation on traditional designer collections.
- **Fashion Auctions for Charity:** Auction events featuring designer collaborations with artists that raise funds for charity.

### Industries Being Reshaped

- **Fashion and Retail:** Designer brands can innovate their product lines through collaborations with diverse artists while supporting charitable organizations.
- **Art and Design:** Artists can leverage their creativity and collaborate with designer brands to support charitable organizations.
- **Charity and Non-profit:** Charitable organizations can leverage fashion and design collaborations to raise funds for their cause.

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