# Co-Created Charity Gins Salcombe Gin is Co-Creating Expressions with Fans on Social Media By Laura McQuarrie | Published 2020-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/charity-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/salcombe-gin-to-distil-charity-bottling-on-instagram-live/) & [instagram](https://www.instagram.com/salcombegin/?hl=en) [Salcombe Gin](https://www.trendhunter.com/trends/fever-tree-christmas-crackers) will be going live on Instagram to co-create a charity gin expression with viewers, who will be able to directly impact the final recipe by voting for their favorite botanicals. Master distiller [Jason Nickels](https://www.trendhunter.com/trends/crumpet-thins) will be guiding viewers through the distillation process and the creation of a balanced and harmonious gin. As Nickels describes, "With this [live distillation](https://www.trendhunter.com/trends/diistil-on-demand-distillery) we want people to get together and have some fun while also creating a great tasting new gin, which can be enjoyed at home." Viewers will also have a hand in naming the unique gin expression, which will be made available for pre-order online with proceeds going to the NHS Charities Together COVID-19 Urgent Appeal. Image Credit: Salcombe Gin ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Co-creation:** The trend of co-creating products with consumers allows for greater engagement and customization. - **Social Media Collaboration:** Collaborating with fans on social media platforms provides a unique opportunity to engage and involve customers in the product development process. - **Charitable Partnerships:** Partnering with charitable organizations is a growing trend that allows businesses to give back to the community and create a positive social impact. ### Where This Applies - **Craft Distilleries:** Craft distilleries can leverage co-creation and social media collaboration to create unique and personalized products that resonate with their customers. - **Online Retail:** The online retail industry can benefit from co-created products that generate buzz and drive customer engagement. - **Charitable Organizations:** Charitable organizations can explore partnerships with businesses to co-create products that support their causes and raise funds. ## Related on Trend Hunter - [Collaboration Italian Cocktail Gins](https://www.trendhunter.com/trends/ultimate-negroni-gin.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Fan-Selected Grapefruit Gins](https://www.trendhunter.com/trends/bathtub-gin-grapefruit.md) - [Limited-Edition Storytelling Gins](https://www.trendhunter.com/trends/dear-low-dykes.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Salty Seaside-Inspired Gins](https://www.trendhunter.com/trends/hendricks.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Spiced Collaborative Gin Spirits](https://www.trendhunter.com/trends/spice-circuit-gin.md)