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# Charitable Smartphone Cases
These Coconut iPhone Cases Feature Crowdsoursced Designs

By Andrew Sztein | Published 2013-04-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/charity-case
References: [yankodesign](http://www.yankodesign.com/2013/04/02/a-case-with-a-conscience/) & [coconutworkshop](http://www.coconutworkshop.com/)

These crowdsourced [iPhone](https://www.trendhunter.com/trends/charm-phone-case) case designs bring a whole new meaning to the term charity case.

Spearheaded by [Coconut Workshop](https://www.trendhunter.com/trends/1-million-acts-of-kindness), these iPhone cases may look like almost any other that you an iPhone user could easily find anywhere, but they come with a great twist; each crowd-sourced design reflects a different charity that does measurable social good with each purchase. With each purchase of the charity cases, a donation is made to a charity worldwide. For example, one case purchase can result in ten children receiving drinkable water on behalf of CannedWater4Kids. If supporting the [African Wildlife Foundation](https://www.trendhunter.com/trends/kabalagala-clusters) is more your speed, you can purchase a themed case that ensures two trees are planted in Africa.

These charity cases are a great way to tap into people's fascination with technology to accomplish some social good at the same time.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 12% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### What's Driving This Trend

- **Crowdsourced Charity Cases:** Offering crowdsourced designs to raise money for charities offers immense potential for generating valuable funds while also building brand awareness.
- **Charitable Purchases:** Encouraging users to make charity-related purchases provides a unique opportunity for organizations to give back while also pursuing a successful business model.
- **Technology-based Social Good:** Mixing technology with social good can create an effective and novel way to raise money for important causes.

### Who This Affects Most

- **Smartphone Accessories:** There is ample room for innovative designs in the smartphone accessory market, such as utilizing consumers' interest in charity to place a unique twist on regularly used products.
- **E-commerce:** Creating a direct-to-consumer business model by utilizing e-commerce platforms could facilitate funding campaigns and provide an effective platform for marketing new and innovative products.
- **Non-profits and Charitable Organizations:** Working with non-profit organizations in innovative collaborations such as this provides the potential to raise funds and build new levels of awareness, while also encouraging community support.

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