# Swipeable Charity Apps 'Millie' Makes It Easy for Millennials to Support Various Nonprofits By Laura McQuarrie | Published 2019-03-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/charity-app References: [fastcompany](https://www.fastcompany.com/90321094/this-app-is-designed-to-get-millennials-addicted-to-giving) & [getmillie](https://getmillie.com/) In the same way that online daters swipe to find potential matches, Millie functions as a [swipe-based](https://www.trendhunter.com/trends/swipe2delete), Millennial-targeted charity app that makes it quick and easy for users to support nonprofits. After adding money to their Millie Wallet, users are presented with a selection of nonprofits on a weekly basis. When a user spots a cause that is close to their heart, they are able to swipe to the right to make a donation in an amount of their choosing. Millie integrates an on-screen timer to show the remaining days and minutes that an offering will be shown before it is replaced by something new. Additionally, Millie uses a social feed so that users can see when others are giving in real-time and earn badges as part of the app's [gamified giving system](https://www.trendhunter.com/trends/tiltify-personal). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Swipe-based Donation Apps:** The trend of swipe-based donation apps like Millie provides a quick and easy way for users to support nonprofits. - **Millennial-targeted Charity Apps:** Charity apps like Millie are specifically designed to appeal to Millennials, who are more likely to support nonprofits through digital platforms. - **Gamified Giving Systems:** The rise of gamified giving systems in charity apps, such as Millie's badge-earning feature, encourages users to donate and engage with philanthropy in a fun and interactive way. ### Where This Applies - **Nonprofit Sector:** The nonprofit sector can leverage the swipe-based donation trend to attract and engage with a younger generation of donors. - **Mobile App Development:** The mobile app development industry can explore opportunities to create more user-friendly and gamified charity apps like Millie. - **Digital Payment Solutions:** The digital payment solutions industry can innovate and provide secure and seamless payment options for swipe-based charity apps like Millie. ## Related on Trend Hunter - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Swipeable Book Discovery](https://www.trendhunter.com/trends/bookswipr.md) - [Interactive Dating Apps](https://www.trendhunter.com/trends/smitten.md) - [Charity Matching Tools](https://www.trendhunter.com/trends/givinggpt.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Swipe Interface Restaurant Platforms](https://www.trendhunter.com/trends/foodie-call.md) - [Charity-Focused Payment Features](https://www.trendhunter.com/trends/charity-profiles.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Swipable Curated Ad Inspiration](https://www.trendhunter.com/trends/swipify.md)