# Summer-Ready Charitable T-Shirts Supreme Donates a Portion of Its Sales Toward Impacted Families By Kalin Ned | Published 2018-06-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-tshirts References: [highsnobiety](https://www.highsnobiety.com/p/supreme-summer-tees-ss18/) & [instagram](https://www.instagram.com/supremenewyork/?utm_source=ig_embed) The best part of Supreme's summer collection is that it contains charitable t-shirts — an initative that is started by the streetwear brand to help families in need. In particular, a portion of the proceeds of each tee from the [capsule](https://www.trendhunter.com/trends/amnesty-international-canada) will go toward supporting families that are impacted and broken up by Trump's 'Zero-Tolerance' immigration policy. While the charitable t-shirts themselves have a casual and graphic-rich aesthetic, Supreme is no stranger to making political stances and protesting unjust policies. The [streetwear label](https://www.trendhunter.com/trends/golf-wang-x-supreme) has taken numerous stands against the political rule in the United States with suggestive keychains during Trump's initiation as president, as well as some strongly potent Martin Luther King Jr.-themed apparel. The charitable t-shirts are a vehicle in protecting families and loved ones from direct impact. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 85% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Charitable T-shirts:** Creating clothing items with a charitable purpose can be a successful trend for brands to support meaningful causes. - **Political Activism in Fashion:** Brands taking political stances through their apparel can attract loyal customers who align with their values. - **Socially Conscious Capsules:** Releasing limited-edition collections that support specific social issues can generate buzz and drive sales. ### Where This Applies - **Streetwear Fashion:** Streetwear brands have the opportunity to incorporate social causes into their designs and engage with their community. - **Charitable Retail:** Retailers can create partnerships with charitable organizations to offer exclusive products that support important causes. - **Political Fashion:** Fashion industry can embrace political activism to make statements and advocate for social change. ## Related on Trend Hunter - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md)