# Humorous Celebrity Sunscreens This Charitable Sunscreen Brand Supports Victims of Skin Cancer By Katherine Pendrill | Published 2016-03-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-sunscreen References: [bustle](http://www.bustle.com/articles/150137-where-to-buy-will-ferrels-sexy-hot-tan-sunscreen-because-you-need-it-in-your-life) & [cancerforcollege.org](http://www.cancerforcollege.org/store.html) Actor Will Ferrell recently teamed up with the organization Cancer for College to launch his own line of charitable sunscreen. While the comedian is not an obvious choice for a suncare spokesperson, the humorous new product demonstrates a clever way to get consumers talking about the importance of [sun protection](https://www.trendhunter.com/trends/burn-lines). Farrell's new product is a charitable sunscreen called Sexy Hot Tan. The product is packaged in a squeezable tube adorned with a picture of the actor wearing nothing but a sparkly Speedo. Below the actor's image is a tagline that reads: "Mega Amounts of the Same Ingredients Make You Sexier and Hotter Than Ever Before." Despite the hilarious packaging, the [SPF 30](https://www.trendhunter.com/trends/rosemary-basil) sunscreen is fully-functional and sales go towards Cancer For College, which provides scholarships for children affected by skin cancer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Charitable Sunscreen:** Opportunity to create humorous and attention-grabbing sunscreen products that support charitable causes. - **Unconventional Brand Spokespersons:** Opportunity to collaborate with unexpected celebrities or personalities to promote suncare products and raise awareness. - **Humor-driven Marketing:** Opportunity to use humor as a strategy to engage consumers and start conversations about the importance of sun protection. ### Who This Affects Most - **Skincare:** Opportunity for skincare brands to create sunscreen products with novel and humorous packaging while supporting charitable initiatives. - **Charitable Organizations:** Opportunity for charitable organizations to collaborate with celebrities and create unique fundraising products, like humorous sunscreens. - **Marketing and Advertising:** Opportunity for marketing and advertising professionals to leverage humor-driven campaigns to promote suncare products and increase awareness. ## Related on Trend Hunter - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Sunscreen Rom-Com Campaigns](https://www.trendhunter.com/trends/the-one-under-the-sun.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Cause-Benefitting Sunscreen Milks](https://www.trendhunter.com/trends/solara-suncare.md) - [High-Performance Sunscreens](https://www.trendhunter.com/trends/freaks-of-nature-sunscreen.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md)