# Charitable Scented Candles 'Diptyque' Releases Limited Time BAIES Candle to Fundraise for Charity By Colin Smith | Published 2021-11-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-scented-candle References: [lifestyleasia](https://www.lifestyleasia.com/sg/living/home-and-entertaining/diptyque-transforms-its-iconic-baies-candle-for-a-good-cause-this-black-friday-2021/) & [escentials](https://escentials.com/products/diptyque-baies-candle-2021-limited-edition)  [Diptyque](https://www.trendhunter.com/trends/diptyque-valentines-day) is a France-based art and fragrance company that has released a limited edition charitable scented candle to celebrate Black Friday. The famous [BAIES](https://www.trendhunter.com/trends/candle-suitcase) candle has been redesigned with a dark black base, an elegant pattern of caramel-colored swirls, and a front-and-center placement of the BAIES logo. This candle will only be available around Black Friday from November 26th to 29th. Diptyque has announced it will be donating 15% of proceeds to the 'COVID-19 Solidarity Response Fund,' which supports the [World Health Organization](https://www.trendhunter.com/trends/california-wildfire-relief) (WHO) in providing assistance and relief to those affected by COVID-19 worldwide. The WHO is constantly monitoring the virus, developing tools to increase public safety, and ensuring communities get the assistance they need to protect against the virus. Image Credit: Diptyque ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Products:** Incorporating charitable donations or partnerships into product designs could increase sales and brand loyalty while supporting a good cause. - **Limited Edition Products:** Creating limited edition product designs can create a sense of urgency and exclusivity for customers, increasing sales and demand. - **Fundraising Events:** Hosting fundraising events or campaigns can bring attention to a cause and generate donations while offering customers a unique experience. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can leverage limited edition designs and charitable partnerships to increase sales and promote social responsibility. - **Retail Industry:** Retailers can partner with charitable organizations or host fundraising events to increase brand awareness and customer engagement while giving back to the community. - **Non-profit Industry:** Non-profit organizations can partner with companies to create charitable products, generating donations and raising awareness for their cause. ## Related on Trend Hunter - [Romantic Perfumery Candle Collections](https://www.trendhunter.com/trends/diptyque-valentines-day.md) - [Refillable Designer Candles](https://www.trendhunter.com/trends/diptyque-4.md) - [Pumpkin-Scented Seasonal Candles](https://www.trendhunter.com/trends/citrouille-candle.md) - [Luxe City-Inspired Candles](https://www.trendhunter.com/trends/diptyque-berlin-candle.md) - [Sleek Holiday-Scented Candles](https://www.trendhunter.com/trends/symphonique.md) - [Cafe-Inspired Candle Collections](https://www.trendhunter.com/trends/diptyque-x-caf-verlet.md) - [Limited-Edition Sakura Candles](https://www.trendhunter.com/trends/diptyque-fleur-de-cerisier-candle.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Luxury Citronnelle Candles](https://www.trendhunter.com/trends/citronnelle-candle.md)