# Studying in the Buff Oxford Calendar Shows Students With Strategically Placed Books By Rose Nazarali | Published 2009-06-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-nude-oxford-calendar References: [likecool](http://likecool.com/Oxford_Naked_Calendar--Pic--Gear.html) & [dailymail](http://www.dailymail.co.uk/femail/article-1191616/Boffins-buff-The-Oxford-students-donned-naked-charity-calendar.html) A group of [Oxford](https://www.trendhunter.com/trends/stephen-a-schwarzman-centre) undergraduate students posed for an upcoming calendar to raise money for developing countries. While the students were photographed doing the usual Oxford activities (studying, drinking, enjoying a boat ride, etc.), they decided to get down to their birthday suits and bare all for the [charitable calendar](https://www.trendhunter.com/trends/ebay-and-this-is-beauty). While many Oxford alum and staff are not too happy about the [nude pictures](https://www.trendhunter.com/trends/toy-stories), the £10 pricetag gave many of the 60 participating students a “liberating” experience. Check out the gallery above for a peek at the Oxford charity calendar. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Charity Calendars:** Creating charity calendars featuring unconventional photos or themes can offer a new way to raise money for a charitable cause and create controversy. - **Body Positivity:** Using nudity in promotional materials to promote body positivity can be a winning strategy, as long as it aligns with the brand identity and target audience. - **College Fundraising:** College students can get creative with fundraising efforts, such as creating a risqué calendar, to support causes they care about and gain new experiences. ### Sectors Adopting This - **Charities:** Charities can take advantage of unconventional fundraising methods such as creating nude calendars to raise awareness and funds for their cause. - **Publishing:** Publishing companies can benefit from partnering with charities to create unique calendars that tell a story and align with their brand values. - **Higher Education:** Higher education institutions can encourage students to get creative with their fundraising efforts, such as creating a nude calendar, to support charitable causes and gain valuable life experiences. ## Related on Trend Hunter - [Charity Firefighter Calendars](https://www.trendhunter.com/trends/2026-australian-firefighters.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [College-Inspired Card Games](https://www.trendhunter.com/trends/po-up-card-game.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [University-Specific Dating Apps](https://www.trendhunter.com/trends/tinder-uni.md)