# Charitable Animalistic Jewelry This Charitable Jewelry Raises Funds for Endangered Wildlife By Mishal Omar | Published 2016-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-jewelry References: [kickstarter](https://www.kickstarter.com/projects/endangeredjewellery/endangered-jewellery?ref=category_popular) The company 'Endangered Jewelry' is a charitable jewelry brand that gives consumers the option of donating to a cause while purchasing luxury accessories. After vacationing in Africa and going on a safari there, the founder of the brand came across black and white rhinos in their [natural habitat](https://www.trendhunter.com/trends/endangered-animal-lip-balm). He learned how endangered this species was and decided to help the cause in preventing their extinction. Endangered Jewelry features [luxury bracelets and watches](https://www.trendhunter.com/trends/aura-collections) with sculptural rhino pieces on them. 5% of each sale goes towards causes that aim to save this species from extinction. This charitable jewelry brand works to evoke a sense of luxury while donating to a cause that most consumers can get behind. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Charitable Luxury:** More luxury brands may begin incorporating charitable giving into their sales model. - **Wildlife Campaigns:** Increased emphasis on supporting wildlife conservation campaigns may lead to more collaborations with fashion and accessory brands. - **Sustainable Fashion:** Consumers may become more interested in purchasing fashion and accessory items that prioritize sustainability and charitable giving. ### Who This Affects Most - **Fashion:** High-end fashion brands may start incorporating charitable donations into their sales to appeal to conscious consumers. - **Jewelry:** Charitable jewelry brands may see an increase in popularity due to the positive impact they have on social and environmental causes. - **Wildlife Conservation:** The use of fashion and accessory brands to support wildlife conservation campaigns may become more common, leading to increased funding and awareness for these crucial causes. ## Related on Trend Hunter - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Pollinator-Supporting Jewelry Campaigns](https://www.trendhunter.com/trends/birks-for-bees.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)