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# Charitable Micro-Homes
TaskRabbit's New Campaign Puts a Time Limit on the Construction of a Home

By Mishal Omar | Published 2016-05-23 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-home
References: [tinyhouseblog](http://tinyhouseblog.com/tiny-house-for-sale/taskrabbits-tiny-house/) & [atinytask](http://www.atinytask.com/)

In a campaign where proceeds will go towards the non-profit organization [Community Solutions](https://www.trendhunter.com/trends/hunger-relief-social-equity), [TaskRabbit](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) started a charitable home project called 'Tiny House.'

The goal of the campaign was to task a team of ten people to take three days to build a livable Tiny House. The end result has had two purposes -- the creation of an endearing home that someone can live in and that will help someone in need, and a marketing tool for TaskRabbit since the house was built in a public space. The charitable home will be auctioned off on [eBay](https://www.trendhunter.com/trends/up-running-grants) and the proceeds of it will go towards Community Solutions -- an organization that fights homelessness.

With an uplifting message, TaskRabbit says that the house "is a symbol of our shared vision and a reminder that, given the right tools and opportunities, no task is ever too big or small."

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 93% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What's Driving This Trend

- **Charitable Micro-homes:** The trend of creating small, affordable homes for charitable purposes presents an opportunity for innovative partnerships between organizations and businesses.
- **Limited-time Construction:** The trend of setting time limits on the construction of homes creates a sense of urgency and efficiency, leading to potential innovations in construction methods and techniques.
- **Publicly-built Marketing Tools:** The trend of building homes in public spaces as a marketing tool presents opportunities for businesses to showcase their social responsibility while promoting their brand.

### Who This Affects Most

- **Non-profit Organizations:** The charitable micro-homes trend provides non-profit organizations with new opportunities to collaborate with businesses and raise funds for social causes.
- **Construction Industry:** The limited-time construction trend calls for innovative approaches and technologies in the construction industry to meet tight deadlines while maintaining quality.
- **Marketing and Branding:** The trend of using publicly-built homes as marketing tools offers opportunities for companies to communicate their brand values and engage with customers in a meaningful way.

## Related on Trend Hunter

- [Affordable Tiny Home Communities](https://www.trendhunter.com/trends/oshawa-micro-housing-pilot.md)
- [Reinvented Compact Living](https://www.trendhunter.com/trends/affordable-housing-prototype.md)
- [Affordable Housing Prototypes](https://www.trendhunter.com/trends/tiny-house-1.md)
- [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md)
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- [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md)
- [Home-Building Tequila Initiatives](https://www.trendhunter.com/trends/adobe-brick-project.md)
- [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)
- [Climate Relief Temporary Homes](https://www.trendhunter.com/trends/additive-manufacturing-homes-crisis.md)
