# Charitable Candle Collections Calyan Wax Co. is Looking to Promote Human Dignity By Kalin Ned | Published 2021-08-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/charitable-candle References: [calyanwaxco](https://www.calyanwaxco.com/pages/the-dignity-series) [Calyan Wax Co.](https://www.trendhunter.com/trends/earthly-soy-candle) is your go-to place for ethical and charitable candles, combining aesthetics, aromatherapy, and an important social mission. Its [Dignity](https://www.trendhunter.com/trends/ethical-coconut-oil) Series is a collection of six candles that boasts "[beautiful colors and fragrances](https://www.trendhunter.com/trends/scented-candle-1)." One can purchase them individually or as a Gift Collection—which the brand guarantees to be "the best-smelling box you'll ever receive." The Dignity Series is " dedicated to restoring dignity and hope to brave survivors of human trafficking in America." The brand does this by donating 5% of all Calyan revenue to trusted and vetted non-profits. The unforgettable fragrances include Lavender + Bergamot, Evergreen + Eucalyptus, Vetiver + Tonika, Aspen + Fog, Cedar + Tobacco, and Oakmoss + Amber. All products come in a minimalist and stylishly colored jar. Calyan Wax Co.'s candles are 100% soy wax, non-toxic, vegan, and infused with essential oil. Image Credit: Calyan Wax Co. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Ethical Consumer Goods:** The demand for consumer goods made ethically along with social missions is on the rise, providing opportunities for brands to showcase transparency and promote social responsibility. - **Socially Responsible Marketplaces:** The emergence of marketplaces promoting socially responsible brands provides opportunities for entrepreneurs to showcase their brands and expand their customer base. - **Socially Conscious Marketing Strategies:** The use of cause-related marketing strategies to enhance social sustainability and promote a sense of social responsibility is on the rise, providing an opportunity for brands to showcase their values and mission while resonating with their customers. ### Industries Being Reshaped - **Home Decor:** The home decor industry can innovate by producing ethically-conscious home goods and partnering with organisations that fight against social evils like human trafficking. - **Candles:** The candle industry can innovate by producing eco-friendly and ethically-made candles that support social causes like human trafficking. - **Non-profit Sector:** Non-profit sectors can enhance their funding by partnering with socially committed businesses, which would help promote greater social responsibility and impact initiatives. ## Related on Trend Hunter - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Inclusive Candle Brands](https://www.trendhunter.com/trends/vigyl-1.md) - [Science-Backed Premium Candles](https://www.trendhunter.com/trends/caftari.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Refined Candle Collections](https://www.trendhunter.com/trends/core-candle-collection.md) - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [Romance-Inspired Candle Designs](https://www.trendhunter.com/trends/romanceinspired-candle.md) - [Joy-Promoting Hand-Poured Candle Lines](https://www.trendhunter.com/trends/handpoured-candle.md) - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md)