# Rainbow Raver Footwear The Chariot Platform by Y.R.U. is Colorfully Iridescent By Jana Pijak | Published 2013-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chariot-platform References: [solestruck](http://www.solestruck.com/y.r.u.-chariot-white-multi/index.html) & [solestruck](http://www.solestruck.com) The Chariot Platform by Y.R.U. embraces fashion's recent obsession with the 90s. The raver-inspired accessory adds a bold touch to any daring outfit and is a great choice for a fun night out. The eye-catching sandal also features a [3 inch heel, a 2 inch platform](https://www.trendhunter.com/trends/bae-clog) and a synthetic upper frame that appears [iridescent under light](https://www.trendhunter.com/trends/karintha-sequin). The holographic Chariot Platform by Y.R.U. is available from online shoe retailer Solestruck. This [summer sandal](https://www.trendhunter.com/trends/z1-design) must-have is a contemporary translation of a retro style aesthetic made popular during the 90s. While the shoe reminds one of something they may have owned during their childhood, the rainbow-brite kicks are not only stylishly shiny but are also incredibly comfortable when dancing the night away. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **90s-inspired Fashion:** With the recent resurgence of 90s fashion, there are opportunities for companies to create modern takes on retro designs, such as the holographic Chariot Platform by Y.R.U. - **Colorful Footwear:** Colorful and eye-catching footwear, like the rainbow-brite Chariot Platform, can add a bold touch to any daring outfit and appeal to fashion-forward consumers. - **Comfortable Party Shoes:** As people continue to prioritize comfort and mobility in their fashion choices, companies that create comfortable yet stylish party shoes, like the Chariot Platform, can disrupt the footwear industry. ### Where This Applies - **Fashion:** Fashion companies can capitalize on the trend of 90s-inspired fashion by creating modern takes on retro designs, such as colorful and holographic footwear like the Chariot Platform by Y.R.U. - **Footwear:** The footwear industry can explore opportunities to create eye-catching and comfortable party shoes, like the Chariot Platform, that appeal to fashion-forward consumers seeking both style and comfort. - **Online Retail:** The rise of online shoe retailers, like Solestruck, provides a platform for unique and niche shoe designs, such as the holographic Chariot Platform, to reach a wider audience and disrupt traditional brick-and-mortar footwear stores. ## Related on Trend Hunter - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Boldly Patterned Colorful Sneakers](https://www.trendhunter.com/trends/salomon-sr811-platform.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Stylish Platform Clogs](https://www.trendhunter.com/trends/bae-clog.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md)