# Grilled Chicken-Inspired Meat Alternatives The Squeaky Bean Chargrilled Mini Fillets are Versatile By Michael Hemsworth | Published 2021-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chargrilled-mini-fillets References: [foodbev](https://www.foodbev.com/news/squeaky-bean-launches-plant-based-chargrilled-mini-fillets/) & [squeakybean](https://www.squeakybean.co.uk) The Squeaky Bean Chargrilled Mini Fillets are a [grilled chicken-inspired meat alternative](https://www.trendhunter.com/trends/rotisserie-seasoned-chicken) product for consumers who are in search of a way to enhance their favorite recipes with a touch of vegan flavor. The product mimics the texture of real chicken using a [vegan-friendly recipe](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro) and is infused with a smoky flavor that will call to mind meat that has been cooked on the grill. The product is perfect for incorporating into [sandwiches, salads, burgers](https://www.trendhunter.com/trends/super-grain-vegetable-burger) or even eaten on its own to highlight its versatility. Co-Creator of Squeaky Bean Sarah Augustine spoke on the new Squeaky Bean Chargrilled Mini Fillets saying, "We wanted to create more intense flavour in a totally unique mini fillet shape. As vegan food moves away from simple substitutes, there’s no reason for plant-based food lovers to miss out on tasty grilled flavours and realistic meaty alternatives. Consumer demand for quick and delicious lunchtime meals will no doubt increase during the summer months – whether for post-lockdown picnics or to eat at your desk – so these ready-to-eat Mini Fillets will have you well prepared for the tastiest wraps, tacos, the most epic salads, or whatever you fancy.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Grilled Meat Alternatives:** Opportunity to develop plant-based meat alternatives that mimic grilled meat texture and flavor. - **Versatile Vegan Products:** Opportunity to create new vegan products that are versatile enough for use in various dishes. - **Convenient Plant-based Foods:** Opportunity to develop ready-to-eat plant-based foods that are quick and easy to prepare for on-the-go consumers. ### Industries Being Reshaped - **Plant-based Meat Industry:** Opportunity to create innovative products with unique texture and flavors that cater to the growing demand for plant-based meat alternatives. - **Vegan Food Industry:** Opportunity to develop versatile vegan products that can be used in a range of dishes and appeal to a wider consumer base. - **Fast Food Industry:** Opportunity to offer convenient plant-based options for fast food consumers looking for quick and satisfying meals on-the-go. ## Related on Trend Hunter - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Heat-and-Eat Vegan Meals](https://www.trendhunter.com/trends/squeaky-bean-heat-eat.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Chilled Chicken-Like Fillets](https://www.trendhunter.com/trends/quorn-fillet-pieces.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Crispy Chicken-Like Fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet.md)