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# Speedy Smartphone Charging Chips
MediaTek 'Pump Express 3.0' Charging Technology is Revolutionary

By Michael Hemsworth | Published 2016-05-30 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/charging-technology
References: [liliputing](http://liliputing.com/2016/05/mediateks-pump-express-3-0-0-70-percent-battery-charge-20-minutes.html) & [mediatek](http://mediatek.com/en/news-events/mediatek-news/mediatek-introduces-pump-express-30-its-fastest-battery-charging-solution-for-smartphones/)

The smartphone has become an essential piece of technology, so brands are scrambling to help make it more efficient with innovations like the [MediaTek](https://www.trendhunter.com/trends/note-12-discovery) 'Pump Express 3.0' charging technology.

The MediaTek 'Pump Express 3.0' technology has been tested to deliver [exceptional power transfer](https://www.trendhunter.com/trends/charging-technology1) without the need for extensive time. The chip technology could allow drained smartphone batteries to go from 0%, to 70% in just 20-minutes flat.

The MediaTek 'Pump Express 3.0' charging technology works by bypassing the circuitry within a smartphone and sending current directly to the battery pack. This enables the device to be charged quicker without having to send the current through other components in the device.

The MediaTek 'Pump Express 3.0' technology has been tested to help deliver power quickly, but is also focused on reducing the instance of [overheating devices](https://www.trendhunter.com/trends/magfusion-series).

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 11% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Efficient Smartphone Charging:** MediaTek 'Pump Express 3.0' technology allows drained smartphone batteries to go from 0% to 70% in just 20 minutes, offering a disruptive innovation opportunity for faster charging solutions.
- **Direct Current Charging:** The bypassing of circuitry within smartphones to send current directly to the battery pack in MediaTek 'Pump Express 3.0' charging technology presents a disruptive innovation opportunity for more efficient and faster charging methods.
- **Reducing Overheating Devices:** The focus on reducing the occurrence of overheating devices in MediaTek 'Pump Express 3.0' technology presents a disruptive innovation opportunity for developing safer and more heat-resistant smartphone charging solutions.

### Industries Being Reshaped

- **Consumer Electronics:** The MediaTek 'Pump Express 3.0' charging technology has the potential to revolutionize smartphone charging, offering new opportunities for innovation in the consumer electronics industry.
- **Mobile Technology:** The direct current charging method in MediaTek 'Pump Express 3.0' technology can disrupt the mobile technology industry by providing faster and more efficient charging solutions.
- **Battery Technology:** The focus on reducing overheating in MediaTek 'Pump Express 3.0' technology presents an opportunity for innovation in battery technology to develop safer and more resilient batteries for smartphones.

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