# All-in-One Smartphone Cables The NOMAD Ultra Rugged Charging Power Cable Has a Built-in Power Bank By Michael Hemsworth | Published 2016-10-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/charging-power-cable References: [gadgetsin](http://gadgetsin.com/nomad-ultra-rugged-charging-cable-series-with-optional-in-line-power-bank.htm) & [hellonomad](https://www.hellonomad.com/products/rugged-cables) The [NOMAD](https://www.trendhunter.com/trends/nomad-universal-cable-for-apple-watch) Ultra Rugged Charging Power Cable is designed to help provide power to a smartphone in more ways than one thanks to the versatile construction of the product. Instead of simply providing a connection to be made from an outlet or a PC to a smartphone the cable is capable of also providing power thanks to an optional [in-line power bank](https://www.trendhunter.com/trends/aulumu-m10-multicharging-power-bank). As the name denotes, the [charging cable](https://www.trendhunter.com/trends/the-magcable) from NOMAD is inherently rugged in design and equipped to withstand all of the bumps and damage that can come with daily usage. This is thanks to the protective PVC lining and braided ballistic nylon to ensure optimal usage and flexibility. The NOMAD Ultra Rugged Charging Power Cable and accessories can be purchased individually from the NOMAD website. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Charging Cables:** Opportunity for companies to create charging cables that not only charge devices but also have additional features such as built-in power banks. - **Rugged Technology Accessories:** Opportunity for companies to design technology accessories that are durable and able to withstand daily wear and tear. - **Customizable Technology Accessories:** Opportunity for companies to offer customizable technology accessories to consumers. ### Where This Applies - **Technology Accessories:** Companies in the technology accessories industry can capitalize on the trend of multi-functional charging cables. - **Outdoor and Adventure Retail:** Companies in the outdoor and adventure retail industry can capitalize on the trend of rugged technology accessories. - **Customizable Products:** Companies that offer customizable products to consumers can capitalize on the trend of customizable technology accessories. ## Related on Trend Hunter - [Smartwatch-Friendly Charging Cables](https://www.trendhunter.com/trends/nomad-universal-cable-for-apple-watch.md) - [Durable Outdoor Power Banks](https://www.trendhunter.com/trends/carabiner-battery.md) - [Minimalist Charging Devices](https://www.trendhunter.com/trends/minimalist-charging-devices.md) - [Durable Device Connection Keychains](https://www.trendhunter.com/trends/the-nomad-chargekey.md) - [Five-in-One Magnetic Chargers](https://www.trendhunter.com/trends/ridge-magnetic-power-bank.md) - [Multifunctional Charging Cable Banks](https://www.trendhunter.com/trends/ivycable-gen2.md) - [Magnetic Self-Folding Charging Cables](https://www.trendhunter.com/trends/ivycable.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Three-in-One Power Banks](https://www.trendhunter.com/trends/anker-power-bank-10k-fusion.md)