# Elevated Racehorse-Inspired Condiments This Chardonneigh’s Horsey Sauce Marks the Kentucky Derby By Katherine Pendrill | Published 2024-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chardonneighs-horsey-sauce References: [chewboom](https://www.chewboom.com/2024/05/02/arbys-gallops-into-kentucky-derby-season-with-new-chardonneighs-horsey-sauce/) & [arbys](https://www.arbys.com/chardonneigh/)  [Arby's](https://www.trendhunter.com/trends/horsey-sauce) is gearing up to celebrate the Kentucky Derby by releasing an elevated version of its signature Horsey [Sauce](https://www.trendhunter.com/trends/heinz-x-morleys) dubbed 'Chardonneigh’s Horsey Sauce.' A delicious twist on the Kentucky Derby festivities, the new Chardonneigh’s Horsey Sauce takes Arby's most iconic condiment and adds a sophisticated twist. The new dipping sauce consists of Arby's original Horsey Sauce infused with the crisp and sweet taste of Chardonnay. The result is an elevated sauce that will appeal to everyone from Cowboys to city slickers. The sauce even comes in a frosted glass wine bottle and features the silhouette of a majestic horse in mid-gallop on the label – all of which adds that extra layer of sophistication. The new Chardonneigh’s Horsey Sauce is available now for a limited time from arbys.com/chardonneigh. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 69% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **ELEVATED Gourmet-condiment Crossovers:** Exploring the fusion of popular condiments with gourmet flavors creates new elevated culinary experiences. - **SOPHISTICATED Brand Collabs:** Partnering with luxury brands to create unique products elevates the consumer experience and appeals to diverse audiences. - **THEMED Limited-edition Offerings:** Launching special products inspired by cultural events or celebrations adds a sense of exclusivity and novelty to the brand's offerings. ### Industries Being Reshaped - **FOOD & BEVERAGE:** Innovative collaborations and elevated flavor profiles can disrupt the traditional food and beverage industry, appealing to new customer segments. - **MARKETING & ADVERTISING:** Creating themed limited-edition products can spark creative marketing campaigns and engage consumers in unique ways, driving brand awareness and loyalty. - **RETAIL & E-COMMERCE:** Partnering with renowned brands for exclusive offerings can enhance the retail experience and attract a broader range of customers, boosting sales and brand positioning. ## Related on Trend Hunter - [QSR-Designed Mayo Condiments](https://www.trendhunter.com/trends/horsey-sauce.md) - [Kentucky Derby Ice Creams](https://www.trendhunter.com/trends/backstretch-bourbon-cherry.md) - [Bourbon-Glazed Cheesesteak Sandwiches](https://www.trendhunter.com/trends/kentucky-bourbon-cheesesteak.md) - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Prepackaged QSR Grocery Products](https://www.trendhunter.com/trends/arbys-grocery-products.md) - [Expertly Mixed Spirit Cocktails](https://www.trendhunter.com/trends/horse-neck-kentucky-bourbon.md) - [Ketchup-Ranch Sauce Hybrids](https://www.trendhunter.com/trends/taylor-swift-1.md) - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md)