# Activated Charcoal Toothpastes The 'Black is White' Toothpaste Fights Discoloration By Rahul Kalvapalle | Published 2016-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/charcoal-toothpaste References: [essence](http://www.essence.com/2016/02/18/black-toothpaste-actually-made-my-teeth-whiter) & [shop.curaprox.us](https://shop.curaprox.us.com/toothpaste/133-black-is-white-toothpaste.html) The idea of a charcoal toothpaste may seem peculiar at first, but the 'Black is White' toothpaste well and truly lives up to its name by making use of activated carbon, in the form of charcoal, to fight back against [tooth discoloration](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover). What makes this charcoal toothpaste such a healthy and safe alternative to conventional toothpastes is the fact that it doesn't cause tooth abrasion and doesn't use any [bleaching agents](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) to boost the health and aesthetic appeal of your pearly whites. You don't have to worry about flavor either, as the 'Black is White' toothpaste has a zesty lemon flavor. With consumers increasingly wary of pumping chemicals into their mouth, this activated charcoal toothpaste acts as a desirable alternative for those willing to experiment with a very different but pleasing tooth-brushing experience. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Activated Charcoal Toothpastes:** Opportunity to tap into the growing demand for natural and chemical-free oral care products. - **Tooth Discoloration Solutions:** Innovation potential in developing effective and safe products that address tooth discoloration without using bleaching agents. - **Alternative Toothpaste Flavors:** Potential to create unique and enjoyable toothpaste flavors beyond the traditional mint options. ### Who This Affects Most - **Oral Care:** Opportunity for brands to introduce innovative and natural toothpaste solutions to cater to health-conscious consumers. - **Cosmetics and Personal Care:** Potential for cosmetic companies to expand their product lines by incorporating natural and safe tooth discoloration solutions. - **Food and Beverage:** Opportunity for food and beverage companies to develop and market new and exciting flavors for toothpaste. ## Related on Trend Hunter - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Color-Correcting Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white-purple.md) - [Enamel-Safe Whitening Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white.md) - [Naturally Derived Purple Toothpastes](https://www.trendhunter.com/trends/purple-toothpaste.md)