# Clarifying Charcoal Shampoos Drybar's 'On the Rocks' Introduces Charcoal-Infused Hair Cleansers By Laura McQuarrie | Published 2017-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charcoal-shampoo References: [hellogiggles](http://hellogiggles.com/drybar-on-the-rocks-charcoal-infused-shampoo-and-conditioner/) & [thedrybar](https://www.thedrybar.com/all-products-tools/on-the-rocks-clarifying-charcoal-shampoo) Drybar is introducing a new [charcoal shampoo and conditioner](https://www.trendhunter.com/trends/scalp-detox-scrub) set that's being branded as a two-piece treatment system called 'On the Rocks.' While the Clarifying Charcoal Shampoo is designed to [remove impurities and product buildup](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo) without stripping or drying out hair, it also strengthens and reinforces hair that is damaged or chemically treated. Alongside the charcoal powder in the [Lightweight Replenishing Conditioner](https://www.trendhunter.com/trends/hard-water-scalp-treatment), the formula is enriched with moisturizing macadamia nut oil, as well as coriander to smooth and boost shine. In terms of scent, the haircare duo has notes of warming ginger, refreshing mint and sandalwood. Detoxifying charcoal can now be found in a range of cosmetic and personal care products, as it boasts the ability to absorb 100 to 200 times its own weight in impurities. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Charcoal-infused Hair Cleansers:** Developing new hair cleansers that utilize the detoxifying benefits of charcoal to remove impurities and product buildup without drying out hair. - **Strengthening and Repairing Damaged Hair:** Creating hair treatment systems that not only cleanse but also strengthen and reinforce damaged or chemically treated hair. - **Expanding Uses of Charcoal in Beauty Products:** Exploring the incorporation of charcoal into a wider range of cosmetic and personal care products for its ability to absorb impurities. ### Sectors Adopting This - **Haircare Industry:** The haircare industry can capitalize on the trend by developing innovative and effective charcoal-infused hair cleansers and treatments. - **Beauty and Personal Care Industry:** The beauty and personal care industry can seize the opportunity to expand the use of charcoal in various products, leveraging its detoxifying properties. - **Natural Skincare Industry:** Natural skincare brands can explore the integration of charcoal into their product lines, highlighting its ability to purify and remove impurities from the skin. ## Related on Trend Hunter - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Charcoal Dry Shampoos](https://www.trendhunter.com/trends/charcoal-biotin-dry-shampoo.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Deep Detox Shampoos](https://www.trendhunter.com/trends/deep-detox-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Detox Dry Shampoos](https://www.trendhunter.com/trends/detox-dry-shampoo.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md)