# Vitamin-Packed Exfoliating Charcoal Scrubs In 2022, Lush Debuts the Bright & Beautiful Scrub By Kalin Ned | Published 2022-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charcoal-scrubs References: [lush](https://www.lush.ca/en/face/cleansers-scrubs/bright-and-beautiful/9999961060.html) A new charcoal scrub is on the market, as part of skincare brand [Lush's](https://www.trendhunter.com/trends/new-lush-skincare) 2022 offerings. Playfully called 'Bright and Beautiful,' this formulation features a slew of nourishing ingredients that will supercharge the cleansing experience for consumers. One of the highlighted ingredients in the charcoal scrub is [Vitamin C Powder](https://www.trendhunter.com/trends/vitamin-c-scrubs) which works to give the skin a radiance. Lush has also included Fukushima Rapeseed oil to moisturize and nourish and Sunflower Oil to achieve a smoothing effect. Charcoal, on the other hand, has been popularized in the beauty industry as a deeply cleansing, detoxifying, and exfoliating ingredient. Lush highlights that its charcoal scrub is "an active product" so users "should expect to feel a tingle." The brand also boasts that its formula has a "heady floral aroma of a rose and magnolia garden." Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vitamin-packed Skincare:** There is an opportunity to create more skincare products that include a variety of nourishing vitamins to supercharge the cleansing experience. - **Exfoliating Scrubs:** There is an opportunity to create more exfoliating scrubs that feature detoxifying and nourishing ingredients like charcoal, Vitamin C Powder, Fukushima Rapeseed oil, and Sunflower oil. - **Active Beauty Products:** There is an opportunity to create more active beauty products that not only cleanse and moisturize, but also give users a tingle to enhance the overall experience. ### Industries Being Reshaped - **Skincare Industry:** Skincare companies can develop more products that mimic Lush's charcoal scrub as a way to stand out and offer customers a unique skincare experience. - **Beauty Industry:** Beauty companies can explore incorporating more natural and nourishing ingredients like charcoal, Vitamin C Powder, Fukushima Rapeseed oil, and Sunflower oil to create effective and innovative products. - **Personal Care Industry:** Personal care companies can explore creating more tingle-inducing products that offer a more sensory and indulging experience for users. ## Related on Trend Hunter - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Brightening Vitamin C Scrubs](https://www.trendhunter.com/trends/brightening-vitamin-c-scrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Vegan Sugar Scrubs](https://www.trendhunter.com/trends/vegan-sugar-scrub.md) - [Premium Vitamin C Scrubs](https://www.trendhunter.com/trends/vitamin-c-scrubs.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Coconut Oil Body Scrubs](https://www.trendhunter.com/trends/coconut-oil-body-scrub.md)