# Charcoal Powder Cleansers This Powdered Charcoal Face Wash Exfoliates as it Detoxes the Skin By Alyson Wyers | Published 2016-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charcoal-face-wash References: [japantrendshop](http://www.japantrendshop.com/liftarna-charcoal-face-wash-powder-p-3483.html) Face cleansers take all kinds of forms these days, from traditional soaps and liquid washes to jelly cleansers and now [powder cleansers](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder), like this charcoal face wash. The Liftarna Charcoal Face Wash Powder (available from the [Japan Trend Shop](https://www.trendhunter.com/trends/suit-in-a-bag)) is described as an "invigorating skin scrub" designed to [exfoliate the face](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask) while also providing a deep cleanse. Containing charcoal and artichoke extract, the Japanese skin care product can be used on a daily basis. The facial cleanser consists of a bag containing 32 individual packets. Each pack contains 0.4 grams of powder and one is to be used per face-cleaning session. The packaging also has a no-slip design, making it easy to use, even when hands are wet. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Powder Cleansers:** The rise of powder cleansers indicates a growing demand for versatile and convenient skincare products that offer customization opportunities. - **Charcoal-based Cosmetics:** Charcoal-based cosmetics provide an innovative solution for detoxing the skin while offering natural, gentle and eco-friendly formula options. - **Zero-waste Packaging:** With the increasing awareness of environmental impact, zero-waste packaging could be a disruptive innovation opportunity to attract conscious consumers by providing eco-friendly, reusable, and creative packaging solutions. ### Who This Affects Most - **Skincare:** The skincare industry could leverage the trend of powder cleansers and charcoal-based cosmetics, firstly, by exploring more innovative, organic, environmentally friendly ingredients, such as algae or mushroom extracts, secondly, by offering customizable products tailored to each individual's skin concerns and needs. - **Sustainable Packaging:** The packaging industry could attract eco-conscious consumers by adopting and promoting zero-waste packaging, such as reusable containers or refillable bottles, as an innovative way to reduce pollution and waste. - **E-commerce:** The success of online retailers, such as Japan Trend Shop that offers niche products like the charcoal powder cleanser, highlights the potential of an untapped e-commerce market that caters to unique and innovative skincare products that cannot be found on mass-market websites. ## Related on Trend Hunter - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Coconut-Based Exfoliating Cleansers](https://www.trendhunter.com/trends/propre-body-care.md) - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Matcha Exfoliating Gels](https://www.trendhunter.com/trends/matcha-toning-peeling-gel.md)