# Activated Charcoal Mozzarella Willie Brothers Incorporates Charcoal Cheese in Its Menu By Kalin Ned | Published 2018-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/charcoal-cheese References: [designtaxi](http://designtaxi.com/news/399891/Black-Venom-Mozzarella-Is-Perfect-For-Anyone-With-A-Deadly-Cheese-Obsession/) & [instagram](https://www.instagram.com/williebrothers) The integration of activated charcoal cheese in the recipes of Jakarta-based steakhouse Willie Brothers adds an extremely curious component to the restaurant's dishes. Sure to appeal to food bloggers, the tasty innovation is a perfect [Instagram](https://www.trendhunter.com/trends/beechers-handmade-cheese) photo opportunity. While the curious and dark appearance of the charcoal cheese provides a sharp aesthetic difference within the arrangement of the plate, the restaurant-quality component is sure to shift the taste from traditional to something new and experimental. The product is cleverly named 'Venom Cheese.' Willie Brothers created its latest ingredient by [mixing processed activated charcoal with mozzarella](https://www.trendhunter.com/trends/galbani-grill). When under heat, the concoction turns "[into a gooey black pool](https://www.trendhunter.com/trends/grilling-cheese-1)." It is this type of venture that ensures restaurants stay relevant and on the radar of locals and travelers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charcoal-infused Food:** The trend towards adding activated charcoal to foods and beverages to provide a unique taste and aesthetic experience. - **Instagrammable Foods:** The trend towards creating visually appealing dishes that are meant to be photographed and shared on social media. - **Experimental Cuisine:** The trend towards pushing culinary boundaries by incorporating unusual ingredients and techniques into traditional dishes. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can utilize charcoal-infused ingredients to create unique and Instagram-friendly dishes that will attract customers and keep them interested in innovative culinary experiences. - **Food Manufacturing Industry:** Food manufacturers can experiment with incorporating activated charcoal into their products to appeal to adventurous consumers and create new market opportunities. - **Hospitality Industry:** Hotels and other hospitality businesses can incorporate charcoal-infused food and drinks into their menus to provide unique and memorable dining experiences for their guests. ## Related on Trend Hunter - [Black Garlic Sheep's Cheeses](https://www.trendhunter.com/trends/black-garlic-sheeps-cheese.md) - [Cheesy Mozzarella-Crust Pizzas](https://www.trendhunter.com/trends/cheese-xplosion.md) - [Dubai Chocolate-Style Cheeses](https://www.trendhunter.com/trends/dubai-chocolate-style-cheese.md) - [Ash-Coated Cheeses](https://www.trendhunter.com/trends/ash-coated-brie.md) - [Cheese Wheel Dining Experiences](https://www.trendhunter.com/trends/wheelveeta.md) - [Villain-Esque Pizza Menus](https://www.trendhunter.com/trends/venom-the-last-dance.md) - [Smoky Smooth Havarti Cheeses](https://www.trendhunter.com/trends/hickory-smoked-havarti-cheese.md) - [Restaurant-Inspired Cheese Flavors](https://www.trendhunter.com/trends/gouda-line.md) - [Flavor-Infused Cheddar Cheeses](https://www.trendhunter.com/trends/sartori-cheese.md)