# Cartoon Cookie Mascots MILKMORE's Brand Identity Boasts Adorable Character Illustrations By Jana Pijak | Published 2017-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/character-illustration References: [behance.net](https://www.behance.net/gallery/40106219/MILKMORE) Graphic designer Cosmo Hung is the creative force behind the brand identity for MILKMORE and opts for adorable character illustrations that are used to promote the brand's cookie range. Featuring flavor varieties like Sweet Potato, Sesame, Chocolate Chip, Raisin and Chocolate Chip among others, MILKMORE's artisanal cookie collection is packaged in [recyclable paper containers](https://www.trendhunter.com/trends/betterforyou-snack-packaging) that resemble ice cream cartons. The eco-friendly containers are accented with illustrated and cartoon-themed labels. Each label features a girl mascot who poses with a friend and her pet. Appealing to aesthetically-conscious consumers, this snack packaging is eye-catching and good for the environment. Additionally, its [fun character illustrations](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies) will capture the attention of kids who can enjoy MILKMORE's delicious and wholesome cookie range -- made using raw and natural ingredients rather than artificial ones. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Adorable Character Illustrations:** The use of adorable character illustrations in brand identities creates visually appealing and engaging packaging. - **Eco-friendly Packaging:** The use of eco-friendly packaging, such as recyclable paper containers, promotes sustainability and appeals to environmentally-conscious consumers. - **Artisanal Cookie Collections:** The popularity of artisanal cookie collections, made with raw and natural ingredients, caters to the demand for wholesome and high-quality snack options. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can capitalize on the trend of using adorable character illustrations in brand identities to create visually appealing packaging designs. - **Packaging:** The packaging industry has an opportunity to develop and promote eco-friendly packaging solutions to meet the growing demand for sustainable packaging options. - **Food and Beverage:** Food and beverage companies can tap into the trend of artisanal cookie collections to offer premium, high-quality snack options made with natural and quality ingredients. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Puppet-Themed Alt Milk Campaigns](https://www.trendhunter.com/trends/cereal-and-almond-milk.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)