# Austere Urban Lookbooks The Chapter Spring/Summer 2014 Collection is Fit for Urban Warriors By Laura McQuarrie | Published 2013-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chapter-springsummer-2014 References: [derriuspierre](http://derriuspierre.com/2013/10/15/chapter-springsummer-2014-lookbook/) & [youtube](http://www.youtube.com/watch?v=Qs9ebRcqn5Q) Photographer Eliot Lee captures the Chapter Spring/Summer 2014 lookbook in proximity to monumental urban architecture like concrete columns, fences and walls. The urban fabric of the city makes a beautiful backdrop for the [simple menswear garments](https://www.trendhunter.com/trends/stein) in black, white and fabrics with the occasional sheen. In each of the images, the model poses simply and it works with the scale of the images, creating visually stunning captures that speak volumes for themselves. The photos have incredible textures like spotty concrete walls, scrawled graffiti and decrepit-looking peeling paint. Although the lookbook may seem a little severe, the [architecturally-inspired garments](https://www.trendhunter.com/trends/graphpaper-ss26) and the slightly surly expressions on the model give off the same air of toughness that it would take to rock these garments, which are truly fit for a style-savvy [urban warrior](https://www.trendhunter.com/trends/cp-company-2). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Urban Menswear Fashion:** The austere urban lookbook aesthetic showcases a market opportunity for producing architecturally-inspired garments for male consumers. - **Urban Texture Photography:** Photographing models against urban textures, such as concrete walls, creates a visual opportunity for advertising campaigns to showcase toughness and sophistication. - **Minimalist Aesthetics:** The Chapter's simple and stark designs make a statement on their own, suggesting a trend in contemporary minimalist aesthetics that highlights the beauty in simplicity. ### Sectors Adopting This - **Fashion:** The austere urban menswear featured in The Chapter Spring/Summer 2014 Collection creates a market opportunity for producing streetwear apparel for fashion-conscious male consumers. - **Photography:** The use of texture and architecture in the Chapter's lookbook creates opportunities for photographers to explore minimalist aesthetics in urban landscapes for branding and marketing campaigns. - **Architecture:** The urban fabric of the city, as captured in the Chapter Spring/Summer 2014 lookbook, can serve as inspiration for architects to incorporate texture and materials found in urban environments in building designs. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)