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# Flavored Lip Care Products
ChapStick Debuted Three New Lip Care Products for the Summer Season

By Colin Smith | Published 2022-05-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chapstick-green-apple
References: [drugstorenews](https://drugstorenews.com/chapstick-levels-lip-care-new-lip-balm-varieties) & [chapstick](https://www.chapstick.com/green-apple-12ct/)

ChapStick, the leading lip balm manufacturer and distributor, unveiled the 'ChapStick Green Apple' lip balm alongside two new ChapStick bundles. The green apple flavor tastes sweet and tangy, providing a refreshing experience to users while ensuring that their lips remain moisturized and crack-free.

In addition to the green apple flavor, ChapStick launched the 'ChapStick Vanilla Favorites' and the 'ChapStick Superfood Collection,' each of which features a curated selection of three new ChapStick flavors. The superfood collection includes [honey, blueberry, and dragonfruit varieties](https://www.trendhunter.com/trends/smoothie-lip-treatments), while the vanilla favorites offering includes vanilla bean, [vanilla cupcake, and vanilla mint flavors](https://www.trendhunter.com/trends/lip-softening-balm).

The ChapStick Green Apple is available in twelve packs for $24 USD, while the vanilla favorites and superfood bundles retail for $6 per pack. These prices amount to each individual lip balm costing $2 USD.

Image Credit: ChapStick

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 33% | Activity: 56% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Flavored Lip Care Products:** Manufacturers should continue to experiment with non-traditional lip balm flavors to provide consumers with a wider range of options and create new market niches.
- **Superfood-inspired Lip Products:** Incorporating natural ingredients inspired by the superfood trend into lip care products could be a disruptive innovation opportunity to cater to health-conscious consumers.
- **Multipacks and Bundles:** Offering lip balm in multipacks and bundles at competitive prices could be a trend that appeals to consumers looking for value for their money.

### Industries Being Reshaped

- **Beauty and Personal Care:** In the beauty and personal care industry, manufacturers can leverage flavored lip care products to target younger consumers and offer unique and on-trend experiences.
- **Retail:** Retailers can incorporate multipacks and bundled lip care products as a way to increase revenue opportunities, particularly during seasonal promotions.
- **Health and Wellness:** In the health and wellness industry, manufacturers can showcase the natural ingredients used in their lip care products to target consumers who prioritize the use of organic and natural ingredients.

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