# Religious Sleeping Positions The Chapel Bar & Bistro Ad Celebrates '7 Years of Almighty Nights' By Meghan Young | Published 2012-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chapel-bar-bistro References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/chapel-bar-bistro-almighty-night/) & [ogilvy](http://www.ogilvy.com) The Chapel Bar & Bistro ad campaign subtly refers to an awesome night out at this particular venue. Although it doesn't showcase the food, the drink or even the space itself, it alludes to its religious name in a way that will catch people's attention immediately--more so than any of the other things listed would, that's for sure. Although the Chapel Bar & Bistro ad campaign might be considered controversial, with some rocker man posing as Jesus on the cross as his one night stand bows reverently like Mother Mary, the blanket strategically covering each one, it is also very creative. Celebrating "7 years of almighty nights," the campaign was created by the Ogilvy branch based in Auckland, New Zealand. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Religious-themed Advertising:** Opportunity to create attention-grabbing campaigns by incorporating religious symbolism and imagery in various industries. - **Controversial Marketing:** Exploring controversial themes in advertisements to generate buzz and stand out from competitors within different sectors. - **Creative Campaigns:** Embracing unconventional and imaginative advertising strategies to captivate audiences and enhance brand recognition across industries. ### Who This Affects Most - **Hospitality:** Incorporating religious themes and symbolism in branding and advertising for restaurants, bars, and hotels. - **Fashion:** Exploring controversial marketing concepts and religious iconography in fashion campaigns and runway shows to create a strong brand identity. - **Advertising & Media:** Delivering creative and thought-provoking advertisements that challenge societal norms, stir conversations, and leave a lasting impact on audiences. ## Related on Trend Hunter - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Adaptive Restaurant Interiors](https://www.trendhunter.com/trends/motorino.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Judgment-Free Confession Booths](https://www.trendhunter.com/trends/malibu-confession-booth.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)