# All-Natural Iridescent Highlighters Chaos Makeup's Rainbow Highlighter Has Buildable Coverage By Riley von Niessen | Published 2017-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chaos-makeup References: [hypebae](https://hypebae.com/2017/5/chaos-makeup-kaleidoscope-rainbow-highlighter) & [chaosmakeup](http://www.chaosmakeup.com/product/rainbow-highlighter) Chaos Makeup recently launched a beautifully [dewy highlighter](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) that's only really shown when light hits it just right -- helping it to really draw attention to the areas that it's applied to. If consumers are looking to get a highlight that really makes them glow, they can easily layer the product due to its [powdery formula](https://www.trendhunter.com/trends/halo-glow-powder-filter) that contains nourishing coconut oil. To create the stunning rainbow look, Chaos Makeup combined various [glitter-free highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty), which it labels as: "KYLO (red), JAKKU (orange), TREASURE (gold) , ENDOR (green), REY (blue), FORCE (violet)." As all of the ingredients within Chaos Makeup's iridescent highlighter are completely natural and vegan, consumers don't have to worry about it damaging their skin. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Iridescent Highlighters:** Disruptive innovation opportunity: Developing highlighters that create a unique iridescent effect to capture consumer attention. - **Buildable Coverage:** Disruptive innovation opportunity: Creating makeup products that allow consumers to easily layer and customize coverage based on their preference. - **Natural and Vegan Cosmetics:** Disruptive innovation opportunity: Producing cosmetic products that are both natural and vegan to meet the growing demand for clean, ethical beauty options. ### Where This Applies - **Cosmetics Industry:** Disruptive innovation opportunity: Introducing innovative and visually stunning highlighters that stand out in the highly competitive cosmetics market. - **Beauty Retail:** Disruptive innovation opportunity: Partnering with Chaos Makeup or developing similar products to offer unique, high-quality highlighters that cater to the demand for iridescent makeup. - **Eco-friendly Beauty:** Disruptive innovation opportunity: Creating sustainable and cruelty-free cosmetic brands that align with the growing consumer focus on eco-conscious beauty products. ## Related on Trend Hunter - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md)