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# Buzzworthy Makeup Palettes
The Chantecaille Save the Bees Makeup Palette is Naturally-Inspired

By Laura McQuarrie | Published 2014-02-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chantecaille-save-the-bees
References: [veryfirstto](http://veryfirstto.com/health-and-beauty/save-the-bees-palette/) & [chantecaille](http://chantecaille.com/product_web_detail.cfm?cat=25&pid=789)

The Chantecaille Save the Bees eye and cheek palette celebrates bees and some of the colors seen on the Spring 2014 runways. The Spring makeup palette has four gorgeous naturally-inspired colors, including: [sky and beehive eyeshadows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), a honey-hued highlighter and a pink nectar shade for blush.

The cosmetics themselves are free of parabens and they are presented in a refillable package that makes its mission to save the bees quite apparent both on the case itself and on the makeup.

5% of proceeds from the sales of Chantecaille's $83 Save the Bees makeup palettes will be given to the Xerces Society, which is a non-profit organization that is devoted to [saving the bees and the environment](https://www.trendhunter.com/trends/birks-for-bees).

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 75% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Naturally-inspired Makeup Palettes:** Disruptive innovation opportunity: Develop a line of makeup palettes that use natural and eco-friendly ingredients, appealing to environmentally conscious consumers.
- **Refillable Cosmetic Packaging:** Disruptive innovation opportunity: Create refillable packaging solutions for cosmetics, reducing plastic waste and promoting sustainability.
- **Cause-driven Cosmetics:** Disruptive innovation opportunity: Integrate philanthropic initiatives into cosmetic products, allowing consumers to support a cause while purchasing makeup.

### Where This Applies

- **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore new ways to create sustainable, eco-friendly and socially responsible beauty products.
- **Packaging and Containers:** Disruptive innovation opportunity: Develop innovative and sustainable packaging solutions for the cosmetic industry.
- **Non-profit and Environmental Organizations:** Disruptive innovation opportunity: Collaborate with non-profit organizations to create cause-driven cosmetic products that contribute to supporting important environmental initiatives.

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