# Sunglass Lizards The Super Ray-Ban Chameleon Changes Color on Contact By TrendHead | Published 2009-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/changing-shades-the-super-ray-ban-chameleon-ad References: [adsoftheworld](http://adsoftheworld.com/media/tv/rayban_chameleon) & [youtube](http://www.youtube.com/watch?hl=en-GB&v=KMT1FLzEn9I&gl=GB) What a clever little creature of nature a chameleon is, and how clever the marketing team at [Ray-Ban](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses)’s is for making this short clip featuring a [chameleon changing shades](https://www.trendhunter.com/trends/goodr-x-cheetos) to electro beats when it comes in contact with their fun colored shades. I have never actually seen a chameleon change color like this in real life, which at first made me convinced it was a fixed photoshop advertising campaign. But towards the end, I'm not so sure. After all, nature can do amazing things. What do you think? ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Accessories:** Disruptive innovation opportunity: Create accessories that change color based on contact or environmental factors. - **Nature-inspired Marketing:** Disruptive innovation opportunity: Use natural phenomena like chameleon color-changing to create captivating marketing campaigns. - **Interactive Advertising:** Disruptive innovation opportunity: Develop interactive ads that engage customers and evoke curiosity. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology into fashion accessories to create unique and interactive experiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Explore creative and nature-inspired marketing strategies to captivate audiences. - **Consumer Electronics:** Disruptive innovation opportunity: Incorporate color-changing technology into electronic devices to enhance user experiences. ## Related on Trend Hunter - [Adaptive Eyewear Systems](https://www.trendhunter.com/trends/bio-lens.md) - [Adjustable Tinted Glasses](https://www.trendhunter.com/trends/aura-rx.md) - [Connected Adjustable Tint Sunglasses](https://www.trendhunter.com/trends/chamelo-music-shield.md) - [Demure Display-Equipped Eyewear](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses.md) - [Transforming Liquid-Lens Sunglasses](https://www.trendhunter.com/trends/32-degrees-north.md) - [See-Through Smart Glasses](https://www.trendhunter.com/trends/rayban-transparent-meta-wayfarer.md) - [Adaptive Reading Sunglasses](https://www.trendhunter.com/trends/32n-sunglasses-by-deep-optics.md) - [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md) - [Photochromic Trail Runner Eyewear](https://www.trendhunter.com/trends/oakley-x-satisfy-stunt-devil.md)