# Luxury Fast Food Interiors Chic McDonald's Europe Stores By Going Like Sixty | Published 2008-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/changing-fast-food-holy-crap-its-a-mcdonalds References: [ajc](http://www.ajc.com/business/content/business/stories/2008/07/23/mcdonalds_0724.html) [McDonald's](https://www.trendhunter.com/trends/nyugati-lounge) has very cool interior designers at work in Europe. European readers may be surprised at my surprise at how cool this [McDonald's design](https://www.trendhunter.com/trends/mcdonalds-night-posters) is. It seems that McDonald's has been very successful in Europe, not because of the wonderful, healthy, fast, food, but because of the store design. Well, duh! I haven't been inside a McDonald's in ages, not just because of the ankle biters, but because of the cold, boring predictable, and lame interior. If this comes to the U.S., it would revolutionize [fast food store design](https://www.trendhunter.com/trends/auntie-annes1). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Luxury Fast Food Interiors:** Fast food chains seek to rebrand and upgrade their interior designs to create a luxurious and inviting atmosphere for patrons. - **Innovative Restaurant Design:** Restaurant design companies are challenged to create innovative and unique interiors to attract customers and stay ahead of competitors in the market. - **Fast Food Goes Upscale:** Fast food chains are beginning to focus on upscale interior designs to target a more affluent customer base and change their image in the market. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants of all kinds are under constant pressure to upgrade their interior designs to maintain an inviting atmosphere and keep customers coming back. - **Interior Design Industry:** The interior design industry is seeing a growing demand for innovative and unique designs for restaurants and fast food chains seeking to rebrand and revamp their image. - **Fast Food Industry:** Fast food chains are tapping into the upscale market by upgrading their interior designs, creating new menu offerings, and changing their overall image to appeal to a more sophisticated and affluent customer base. ## Related on Trend Hunter - [Fast Food Restaurant-Turned Nightclub](https://www.trendhunter.com/trends/nyugati-lounge.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Modernist Burger Interiors](https://www.trendhunter.com/trends/omg-burger-i.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md)