# Clean Micellar Foundations The Changemaker Supercharged Micellar Foundation is High-Performance By Laura McQuarrie | Published 2020-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/changemaker-supercharged-micellar-foundation References: [popsugar](https://www.popsugar.com/beauty/best-makeup-launches-2020-47116130?stream_view=1#photo-47116708) & [bitebeauty](https://www.bitebeauty.com/changemaker-supercharged-micellar-foundation/BB20004.html?dwvar_BB20004_color=BB1236) Bite Beauty is known for its clean, high-performance cosmetics—especially its lip products—but the brand is now debuting the Changemaker Supercharged Micellar Foundation as an innovative new product for the face. While consumers have become familiar with [micellar technology in liquid cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel) and wipes, this new foundation boasts the same technology to deliver a [smooth, skin-like texture](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation). As well as boasting micellar technology inspired by skincare, the foundation also includes antioxidant-rich maqui berry for its nourishing properties. The creamy, long-wearing foundation is buildable and helps to provide a natural flawless finish that looks fresh, feels comfortable and won't cake. Bite Beauty's dewy Changemaker Supercharged Micellar Foundation is available in light, medium, tan and deep shades. Image Credit: Bite Beauty ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 39% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Micellar Technology in Cosmetics:** The use of micellar technology in cosmetics opens up opportunities for other beauty products to have a smooth, skin-like texture. - **Clean, High-performance Cosmetics:** The demand for clean, high-performance cosmetics presents an opportunity for brands to create innovative products that deliver both safety and efficacy. - **Nourishing Ingredients in Foundations:** Incorporating nourishing ingredients like antioxidant-rich maqui berry in foundations allows for skincare benefits while providing coverage. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore the use of micellar technology and nourishing ingredients to introduce innovative foundation products that deliver a smooth, skin-like texture and provide skincare benefits. - **Beauty:** The beauty industry can tap into the growing demand for clean, high-performance cosmetics by developing innovative products that offer both safety and effectiveness. - **Skincare:** The skincare industry can collaborate with the cosmetics industry to develop foundations that incorporate nourishing ingredients, providing coverage and skincare benefits in one product. ## Related on Trend Hunter - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Clean Hydrating Foundations](https://www.trendhunter.com/trends/power-plush-longwear-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md)