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# 3 Signs It's Time to Change Jobs
Career Junction Ad Campaign

By Marissa Brassfield | Published 2008-09-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/change-jobs
References: [mediame](http://mediame.com/image_media/print/career_junction_middle_east_agreement) & [tbwaraad](http://www.tbwaraad.com/)

According to Career Junction, if your grocery lists, wardrobe plans or gardener's agreements look like these, it's time to change jobs.

The three-part [ad campaign](https://www.trendhunter.com/trends/monday-platform) inspires readers to change jobs by depicting different scenarios in which your talents might be wasted. In the first ad, a grocery list is illustrated with a ballpoint pen in stunning graphic design form.

In the second ad, a graph plots the path of the percentage of different types of clothes (sweatpants, bikinis) as weight loss is achieved. In the third, a simple agreement between gardener and homeowner is executed in lawyer-like fashion, complete with legalese. Beside each ad, the tagline reads "Put your skills to better use."

The Career Junction ad appeared in the Middle East and was devised by [TBWA](https://www.trendhunter.com/trends/pet-ownership)/RAAD.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 30% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Job Dissatisfaction:** Career Junction's ad campaign highlights job dissatisfaction and encourages employees to consider changing jobs if their talents are being wasted.
- **Graphic Design in Advertising:** Career Junction's ad campaign utilizes stunning graphic design to convey the message that it may be time for a job change.
- **Creative Recruitment:** Career Junction's ad campaign serves as an example of creative recruitment tactics that can inspire businesses to think outside the box when attracting top talent.

### Who This Affects Most

- **HR and Recruitment:** HR and recruitment professionals can use Career Junction's ad campaign as inspiration for creative recruitment strategies that promote job satisfaction.
- **Advertising and Marketing:** Advertising and marketing professionals can look to Career Junction's ad campaign as an example of how graphic design can be used to effectively convey a message.
- **Career Coaching:** Career coaches can reference Career Junction's ad campaign to help their clients identify signs of job dissatisfaction and consider alternative career options.

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- [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)
- [Career Decision Dashboards](https://www.trendhunter.com/trends/perspectives.md)
- [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md)
- [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md)
