# Change Clothes: Hop-Hop Look Losing Its Bling By Kyla Gutsche | Published 2005-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/change-clothes-hop-hop-look-losing-its-bling References: [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2005/11/10/AR2005111002197.html) Sadly, just as you replaced your existing wardrobe, signs are out that the [Hip Hop look](https://www.trendhunter.com/trends/follow-your-ears) is losing its bling. Early in November, Detroit's scandalous major Kwame Kilpatrick was reelected only after he removed his diamond stud and renounced his affection for Hip Hop. With the new [NBA](https://www.trendhunter.com/trends/hiphop-collaboration) dress code, players now arrive to the game wearing sport jackets, instead of oversize T-Shirts. This is all the result of the new NBA dress code. The Washington Post noted the following: > The fashion industry embraced hip-hop style as a kind of classic, in-your-face urban sportswear, making millions of dollars selling baggy jeans to suburbia and high society. But unlike other trends -- hippie chic, punk rebelliousness -- that long ago severed any connection to their origins and became pure aesthetic gestures, hip-hop remains inextricably and problematically linked to its gritty, aggressive beginnings. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Decline of Hip Hop Fashion:** Disruptive innovation opportunity: Explore alternative urban sportswear styles that can appeal to a broader audience, beyond the hip-hop community. - **Shift Towards Formal Dress Codes:** Disruptive innovation opportunity: Develop stylish and comfortable alternatives to traditional formalwear, catering to the changing dress code requirements. - **Reevaluation of Fashion Industry's Relationship with Hip Hop:** Disruptive innovation opportunity: Collaborate with hip-hop artists and influencers to create fashion lines that embrace the gritty and aggressive origins of hip hop while appealing to a wider market. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Innovate store formats and online platforms to showcase and sell alternative urban sportswear styles more prominently. - **Streetwear:** Disruptive innovation opportunity: Rebrand and reposition streetwear collections to align with the evolving dress code trends and capture new consumer segments. - **Global Luxury Brands:** Disruptive innovation opportunity: Partner with hip-hop artists to create limited-edition collections that bridge the gap between luxury fashion and hip-hop culture. ## Related on Trend Hunter - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md)