# Luxe Matte Velvet Lipsticks Chanel's Rouge Allure Lipstick Has Arrived in Various Shades By Ell Smith | Published 2018-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanels-rouge-allure-lipstick References: [hypebae](https://hypebae.com/2018/10/chanel-beauty-rouge-allure-velvet-extreme-lipstick-liquid-powder-release-price) & [chanel](https://www.chanel.com/us/makeup/new-arrivals/) Chanel's Rouge Allure lipstick is a highly anticipated cult-favorite beauty product, that's hitting the shelves in new and vivid colorways. Perfect for the approaching fall and winter seasons, this [new lipstick collection](https://www.trendhunter.com/trends/chanels-spring-2025) is sure to elevate one's look, making the transition into the cooler months as seamless and as stylish as possible. The new colors include berry, orange-reds and dark purples, offering something that's sure to complement anyone's aesthetic. In addition to the colors, the lipsticks are wearable and [long-lasting](https://www.trendhunter.com/trends/power-pout), as each tube was made with a [non-drying formula](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color), meaning it can nourish the lips, instead of peeling off. This results in an authentic matte look, that can keep one looking fresh through the entire day. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vivid Color Lipsticks:** Disruptive innovation opportunity: Develop a line of vivid color lipsticks with nourishing, long-lasting formulas. - **Non-drying Matte Formulas:** Disruptive innovation opportunity: Create lipsticks with non-drying formulas that provide an authentic matte look without peeling off. - **Seasonal Lipstick Collections:** Disruptive innovation opportunity: Introduce lipsticks in seasonal collections to cater to different aesthetics during specific times of the year. ### Industries Being Reshaped - **Beauty:** Disruptive innovation opportunity: Explore new color variations and nourishing formulas in the beauty industry to offer unique lipstick options. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to create lipsticks that complement their seasonal collections, providing a cohesive look for consumers. - **Cosmetics:** Disruptive innovation opportunity: Develop innovative packaging designs and marketing strategies for lipstick brands to stand out in the cosmetics industry. ## Related on Trend Hunter - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Fall-Ready Matte Lip Products](https://www.trendhunter.com/trends/powermatte-lip.md) - [Opulent Velvety Lipsticks](https://www.trendhunter.com/trends/rouge-dior-lipstick.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md)