# Disco-Inspired Fashion Pop-Ups Chanel's Coco Flash Club Made Its Debut in Hong Kong By Ell Smith | Published 2019-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chanels-coco-flash-club References: [hypebae](https://hypebae.com/2019/5/chanel-beauty-coco-flash-club-hong-kong-pop-up) & [cocoflashclubhk.chanel](https://cocoflashclubhk.chanel.com/rsvp/#/zh-HK/) Designer brands like [Chanel](https://www.trendhunter.com/trends/factory-5) are no stranger to throwing extravagant pop-ups, and the recent [Coco Flash Club](https://www.trendhunter.com/trends/latinaowned-food-brand), which made its debut in Hong Kong, is no exception. This pop-up designed by the luxury fashion house drew its inspiration from the 80s disco movement and featured numerous activations which could be accessed from one's wristband. Some of the activations included a record shop, and a dance floor that was split into three sections. The whole event was created to promote the brand's new [Rouge Coco](https://www.trendhunter.com/trends/rouge-dior-lipstick) Flash lipstick items, which offer intense color and shine. Like the lipsticks, this pop-up was bold and vibrant, inviting consumers to dance and celebrate in a manner that elicited a sense of nostalgia. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Disco-inspired Fashion:** Luxury fashion houses are finding new collaboration opportunities in designing themed pop-ups with a nostalgic 80s disco twist. - **Pop-up Retail Activations:** Designer fashion brands are increasingly using extravagant themed pop-up retail activations to draw attention to their new product offerings. - **Multi-sensory Shopping Experiences:** The trend of providing consumers with multi-sensory shopping experiences, such as those offered in Chanel's Hong Kong Coco Flash Club, is becoming increasingly popular in the luxury retail industry. ### Sectors Adopting This - **Luxury Fashion:** High-end fashion retailers are constantly seeking new and creative ways to promote their newest products through immersive experiences like the Coco Flash Club. - **Pop-up Retail:** The Pop-up retail industry continues to thrive with retailers like Chanel creating immersive themed experiences around their newest product lines. - **Beauty:** The beauty industry is being influenced by the trend of themed retail activations where experiential marketing events drive traffic and boost brand recognition. ## Related on Trend Hunter - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Crypto-Luxury Fashion Pop-Ups](https://www.trendhunter.com/trends/collection-01s.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md)