# Cushioned Fragrance Applicators Chanel's CHANCE EAU TENDRE Offers a New Method of Applying Perfume By Ell Smith | Published 2018-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanels-chance-eau-tendre References: [hypebae](https://hypebae.com/2018/1/chanel-beauty-fragrance-cushion-chance-eau-tendre-delicate) & [chanel](https://www.chanel.com/en_US/fragrance-beauty/fragrance-88106) Cushioned beauty products aren't a new concept, but [Chanel's](https://www.trendhunter.com/trends/eau-splendide) CHANCE EAU TENDRE, is aiming to redefine the convenient cosmetic packaging, through offering it as a means of re-touching one's perfume. With this product, consumers can quickly and discreetly [re-apply their fragrance](https://www.trendhunter.com/trends/the-anywhere-fragrance-by-noyz), without experiencing the same overwhelming scent that's expelled from traditional bottles. This limited-edition product features a [soft applicator](https://www.trendhunter.com/trends/zara-jo-malone) and a gel finish, enabling one to subtly enhance their scent, by simply dabbing it on their skin, much like they would with a cushioned powder concealer. To make matters even more irresistible,Chanel's CHANCE EAU TENDRE, arrives in a gorgeous millennial pink packaging and is light enough to fit into one's purse of pocket. The product will hit select beauty counters on February 2nd. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cushioned Fragrance Applicators:** The beauty industry can innovate cushioned fragrance applicators for creating more discreet and convenient ways of re-applying perfumes. - **Gel-based Beauty Products:** Gel-based beauty products like the CHANCE EAU TENDRE can be innovated to diversify beauty routines and introduce new types of cosmetics. - **Portable and Lightweight Cosmetic Packaging:** Making cosmetics more travel-friendly can lead to the innovation of more portable and lightweight packaging that appeals to consumers on the go. ### Industries Being Reshaped - **Beauty:** The beauty industry has the potential to innovate and expand in response to the growing market demand for discreet, convenient and unique products. - **Fashion:** The fashion industry can find new ways to integrate scents into their products through cushioned fragrances and other discreet scent applicators, creating new luxury opportunities. - **Packaging:** The packaging industry can stay current and innovative by incorporating lightweight and multifunctional designs that cater to the needs of modern-day travelers and consumers. ## Related on Trend Hunter - [Precision Perfume Gels](https://www.trendhunter.com/trends/geka.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md)