# Foamy Fragrances Chaneldrip by Pepe Heykoop Combines Art and Perfume By Marissa Liu | Published 2009-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chaneldrip-by-pepe-heykoop References: [dezeen](http://www.dezeen.com/2009/12/16/chaneldrip-by-pepe-heykoop/#more-56864) & [pepeheykoop.nl](http://www.pepeheykoop.nl/chan.html) Chaneldrip by Pepe Heykoop is a series of customized bottles of the iconic [Chanel](https://www.trendhunter.com/trends/art-of-perfuming) No. 5 perfume. Heykoop, a Dutch artist, covered several Chanel No. 5 bottles with foam to give the illusion that each bottle was wearing a dripping, [colorful coat](https://www.trendhunter.com/trends/bright-crystal). As part of an exhibition entitled 5.5 Icon Meets Icons Chaneldrip by Pepe Heykoop was able garner attention by Chanel No. 5 loving art patrons. Click through the gallery for more foam covered Chanel No. 5 bottles. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Artistic Fragrance Packaging:** Creating unique packaging designs for perfumes that blend art and fragrance to capture consumers' attention. - **Customized Perfume Bottles:** Designing customized bottles for iconic perfumes that offer consumers a unique and exclusive experience. - **Luxury Fragrance Collectibles:** Creating a line of collectible fragrances that showcases unique and artistic designs for high-end consumers. ### Industries Being Reshaped - **Fragrance Industry:** Innovating fragrance packaging designs to attract more customers and provide a unique experience. - **Art Industry:** Creating art pieces that combine fragrance and packaging design for exhibitions and commercial purposes. - **Luxury Goods Industry:** Offering high-end, collectible fragrance products that showcase unique and artistic designs for exclusive consumers. ## Related on Trend Hunter - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Classic Painting-Inspired Luxe Bottles](https://www.trendhunter.com/trends/bee-bottle.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md)