# Eco-Conscious Fragrance Packaging Chanel Partnered with Sulapac to Develop a Bio-Based Perfume Cap By Francesca Mercurio | Published 2021-10-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/chanel References: [premiumbeautynews](https://www.premiumbeautynews.com/en/chanel-and-finnish-start-up) The luxury French fashion house, Chanel, has partnered with Finnish start-up [Sulapac](https://www.trendhunter.com/trends/sulapac-marble-effect-packaging) to develop bio-based perfume caps. The companies have been working rigorously for two years developing the best-suited cap that is sustainable and maintains Chanel's luxury aesthetic. Chanel announced its 125 ml perfume bottle of 'Les Eaux de Chanel' will now be topped using a [bio-based cap](https://www.trendhunter.com/trends/moisturizer-jars). Chanel's 'Les Eaux de Chanel' collection launched in 2018 and marked the brand's first environmentally aware line. The line uses a [thin glass bottle](https://www.trendhunter.com/trends/chloe-wine-collection) to minimize the consumption of raw materials. Moreover, the packaging is not laminated nor glossed, which makes it easier to recycle. Chanel and Sulapac designed the new cap using plant-based materials such as FSC certified wood chips to take the brand's sustainable effort one step further. Image Credit: Premium Beauty News ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Bio-based Packaging:** Developing bio-based packaging materials for luxury products to reduce environmental impact. - **Sustainable Luxury:** Creating luxury products with a focus on sustainability and eco-friendliness. - **Eco-conscious Packaging Designs:** Designing packaging for products that is environmentally responsible and promotes recycling. ### Industries Being Reshaped - **Luxury Goods:** Sustainability in luxury goods, particularly in packaging materials, presents an opportunity for more eco-conscious products. - **Fragrance:** Developing sustainable packaging for fragrance products can enhance brand image and appeal to eco-conscious customers. - **Packaging Manufacturing:** Exploring new materials and designs for sustainable packaging can lead to growth in the packaging manufacturing industry. ## Related on Trend Hunter - [Sustainable Marble-Effect Packaging](https://www.trendhunter.com/trends/sulapac-marble-effect-packaging.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Sustainable Disposing Initiatives](https://www.trendhunter.com/trends/the-perfume-shop.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md) - [Eco-Friendly Spa Capsules](https://www.trendhunter.com/trends/divana.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md)