# Collaborative Designer Pop-ups The Chanel X colette Pop-Up is Opening Its Doors in Paris By Ell Smith | Published 2017-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-x-colette References: [hypebae](https://hypebae.com/2017/10/chanel-colette-paris-pop-up-full-look) & [fashionunited.uk](https://fashionunited.uk/news/fashion/chanel-collaborating-with-pharrell-for-colette-pop-up/2017102626472) The highly anticipated Chanel X colette pop-up has finally opened its doors in Paris, offering consumers a unique co-branded designer experience. The diverse space features Chanel's new ready-to-wear collection, in addition to an exhibition showcasing Karl Lagerfield's photography and a "water bar" that functions similarly to a cafe. The shop's displays feature the brand's prolific designs, and will also be inviting guests to take part in in-store demonstrations, such as customizing bags, piano performances and a nail bar. The space's exterior, features colette's instantly recognizable blue logo, which welcomes guests with a neon glow. The blue lights complement the all-white facade, which elicits a sense of luxury and elegance. The Chanel X colette pup-up will be taking place between October 30th and November 5th. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Designer Experience:** The collaboration of two renowned brands in a pop-up shop offers the opportunity for disruptive innovation in creating unique and immersive experiences for consumers. - **In-store Demonstrations:** In-store demonstrations featuring customizable products and live performances create opportunities for disruptive innovation in enhancing customer engagement and personalization. - **Pop-up Shop Experiences:** The trend of temporary, limited-time pop-up shops allows for disruptive innovation in creating exclusive and memorable shopping experiences. ### Sectors Adopting This - **Fashion Retail:** The co-branded designer pop-up trend presents opportunities for disruptive innovation in the fashion retail industry by encouraging collaborations and unique customer experiences. - **Luxury Goods:** Luxury brands can leverage the pop-up shop trend to create exclusive experiences and enhance brand desirability, leading to disruptive innovation in the luxury goods industry. - **Event Marketing:** The rise of pop-up shops and immersive experiences offers disruptive innovation opportunities in event marketing, allowing brands to engage with consumers in memorable and interactive ways. ## Related on Trend Hunter - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)