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# Butterfly Clad Beauty Editorials
The Chanel Summer 2013 L’ete Papillon

By Jana Pijak | Published 2013-04-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-summer-2013
References: [beautyscene.net](http://www.beautyscene.net/makeup/chanel-summer-2013-lete-papillon-de-chanel-collection/) & [beautyscene.net](http://www.beautyscene.net/brands/chanel/)

The [Chanel](https://www.trendhunter.com/trends/chanels-spring-2025) Summer 2013 'L’ete Papillon' collection pays homage to the beauty of winged butterfly creatures. Set to launch this May, this stunning makeup line embraces an abundance of [kaleidoscopic color hues](https://www.trendhunter.com/trends/emilio-pucci) that are displayed through the luxury label's blue and violet hued eyeshadows, punchy nail polishes, [bright statement lipsticks](https://www.trendhunter.com/trends/lip-color-collection) and colored mascara products.

This daring beauty collection is displayed in a translucent palette that mimics the wings of a butterfly. Creative Director and Chanel's head makeup artist
Peter Philips shines a light on electric gold, pink and platinum hues that appear to glow from his model's immaculate faces.

The Chanel Summer 2013 'L’ete Papillon' collection is displayed in a beach-ready beauty story that exudes an eccentrically glamorous air. Enriched with kaleidoscopic hues, this editorial sets the tone for the summer season.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 90% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Kaleidoscopic Beauty:** Opportunity for beauty companies to create makeup lines with vibrant and diverse color palettes inspired by natural elements like butterflies.
- **Translucent Packaging:** Opportunity for packaging companies to create translucent packaging designs that mimic the delicate and ethereal beauty of butterfly wings.
- **Eccentric Glamour:** Opportunity for fashion and beauty brands to embrace eccentricity and create bold and glamorous looks that exude a sense of confidence and individuality.

### Where This Applies

- **Beauty:** Opportunity for beauty companies to develop innovative makeup lines inspired by butterflies and incorporating vibrant and unconventional color palettes.
- **Packaging:** Opportunity for packaging companies to design translucent packaging that is both aesthetically pleasing and functional for beauty products.
- **Fashion:** Opportunity for fashion brands to explore eccentric styles and incorporate bold looks that celebrate individuality and self-expression.

## Related on Trend Hunter

- [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md)
- [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md)
- [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md)
- [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md)
- [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md)
- [Luxury Makeup Collections](https://www.trendhunter.com/trends/les-nuits-de-chanel.md)
- [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)
- [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md)
- [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md)
