# Controversial Languid Campaigns The Chanel Spring 2013 Campaign Features Super Young Models By Katie Pagnotta | Published 2013-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-spring-2013-campaign References: [highsnobette](http://www.highsnobette.com/news/2013/01/03/chanel-spring-2013-starring-16-year-old-ondria-hardin/chanel-spring-2013-campaign-1/) & [fashionista](http://fashionista.com/2013/01/controversial-young-model-ondria-hardin-stars-in-chanels-spring-2013-campaign/) The Chanel Spring 2013 campaign is stunning, but controversial. The set of nonchalant photographs feature 16 year-old models and have been circulating speculation. The lovely girls appear older and thanks to styling, their ages seem deceiving. Although these girls are quite young you cannot deny their natural beauty, which catapults the campaign into perfection. The shots are airy, well-manicured and showcase the girls in a languid and relaxed manner. The outfits are not sexualized and for the most part the young models are covered. Stunning shots include models Ondria Hardin next to Yumi Lambert and Stalla Tennant sprawled across a bench and a fabulous shot of two of three lounging, their legs dangling with a sense of serenity. The Chanel Spring 2013 campaign is controversial, but above all a beautiful debut of [up-and-coming models](https://www.trendhunter.com/trends/chinese-golden-age-models). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Controversial Campaigns:** Disruptive innovation opportunity: Creating advertising campaigns that spark controversy while still delivering a beautiful message and captivating visuals. - **Young Models:** Disruptive innovation opportunity: Exploring the use of younger models in fashion campaigns and challenging traditional age norms in the industry. - **Languid Aesthetic:** Disruptive innovation opportunity: Developing a relaxed and effortless aesthetic in advertising to resonate with consumers seeking a sense of calm amidst a fast-paced world. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Redefining beauty standards and challenging age norms within the fashion industry. - **Advertising:** Disruptive innovation opportunity: Experimenting with controversial visuals and messaging to capture consumer attention and generate discussion. - **Photography:** Disruptive innovation opportunity: Pushing the boundaries of traditional fashion photography by exploring unconventional styling and subject matter. ## Related on Trend Hunter - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)