# Radiant Rainbow Kicks The Chanel Spring 2012 Sneakers Launch the Brand into the Casual Department By Matt Ho | Published 2011-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-spring-2012-sneakers References: [highsnobette](http://www.highsnobette.com/news/2011/12/14/first-look-chanel-spring-2012-sneakers/) & [chanel](http://www.chanel.com/) Misconceptions of high-fashion brands being too fancy is understandable, but the [Chanel](https://www.trendhunter.com/trends/old-skool-36-souvenir) Spring 2012 Sneakers show that even luxurious companies know how to take a step back. To some, it may be a surprise to see the Chanel Spring 2012 Sneakers come from the French fashion power house. The product is quite casual; in fact, it looks like something [Asics](https://www.trendhunter.com/trends/gelkayano-20) would release. Next year the company will be launching two different styles with a white upper that has patches of different colors for a rainbow look. There's the standard low-top with laces and a high-top that has a strap integrated on the top. The sneakers will be a part of Chanel's sporty spring collection next year. It'll include vests, jackets and more in addition to the footwear. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxury Sneakers:** Opportunity for high-end designers to venture into the casual footwear industry and capture a new market. - **Colorblock Fashion:** Trend towards bright and bold color placement in fashion that can be seen in not just footwear, but also clothing and accessories. - **Athleisure:** Growing demand for apparel and footwear that offers both comfort and style for an active lifestyle presents opportunities for luxury brands to expand their product line. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from exploring and incorporating casual and sporty designs that appeal to a broader market. - **Footwear:** The footwear industry can innovate by incorporating bold colorblocking designs and integrating comfort and style in everyday footwear. - **Luxury Goods:** The luxury goods industry can tap into the growing athleisure trend by venturing into the casual and sportswear market and offering high-end options for consumers. ## Related on Trend Hunter - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [High-End Sneaker Collections](https://www.trendhunter.com/trends/viv-on-the-run.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md)