# Dynamic Designer Lenses Chanel Spring 2010 Eyewear Campaign is Futuristic By Venessa Fisher | Published 2010-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-spring-2010-eyewear References: [fashionising](http://www.fashionising.com/pictures/b--Karl-lenses-Freja-and-Baptiste-for-Chanel-Surprise-3636.html) & [chanel](http://www.chanel.com) [Chanel](https://www.trendhunter.com/trends/chanels-spring-2025)’s own Karl Lagerfeld cant seem to get enough of models Freija Beha Erichsen and his muse Baptiste Giabiconi, so its no wonder he shot them both for the new Chanel Spring 2010 eyewear campaign out now. The [androgynous-style shoot](https://www.trendhunter.com/trends/contemporary-femininity) features the two in slicked back do’s against a white backdrop sporting black and white lenses in the hottest styles. Simple, chic and futuristic are all components that make the Chanel Spring 2010 eyewear campaign pop. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Eyewear:** The Chanel Spring 2010 eyewear campaign showcases futuristic lenses, presenting an opportunity for companies to explore innovative designs and materials. - **Androgynous Fashion:** The androgynous-style shoot in the Chanel Spring 2010 eyewear campaign highlights a growing trend in the fashion industry towards gender-neutral designs, suggesting an opportunity for brands to tap into this market. - **Simplicity in Design:** The simple and chic aesthetic of the Chanel Spring 2010 eyewear campaign reflects a trend towards minimalistic designs, creating a potential for companies to develop streamlined and elegant eyewear products. ### Sectors Adopting This - **Fashion:** The Chanel Spring 2010 eyewear campaign demonstrates emerging trends in fashion, offering opportunities for brands to innovate and create unique eyewear designs. - **Eyewear:** The Chanel Spring 2010 eyewear campaign introduces new styles and materials, opening up possibilities for eyewear manufacturers to incorporate futuristic elements and stay ahead of the competition. - **Advertising and Marketing:** The Chanel Spring 2010 eyewear campaign showcases creative and visually striking advertisements, inspiring companies in the advertising and marketing industry to experiment with innovative concepts for their own campaigns. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Futuristic Eyewear Designs](https://www.trendhunter.com/trends/futuristic-eyewear1.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)