# Parisian Surfboards Chanel Sports Collection Brings Style to the Sports World By Brian G Randles | Published 2009-12-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-sports-collection References: [hypebeast](http://hypebeast.com/2009/12/chanel-sports-collection/) & [cadmusfamily.tw](http://www.cadmusfamily.com.tw/news_detial.php?news_id=3985) [Chanel](https://www.trendhunter.com/trends/factory-5) has thrown its hat into the sporting ring with a new collection for 2010. Featuring surfboards, [snowboards](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace), roller blades and even a bloody boomerang. Normally I would dismiss the Chanel Sports collection as blasphemous to the athletic world, but the designs are just too damn good. Kudos to Chanel for making a set of sports products which are stylish and simple. Check out more on the [Chanel Sports Collection](https://www.trendhunter.com/trends/celine-fitness-collection) at the links below. **Implications** - No longer are corporations bound to the product, market or even industry which they first developed in. Because consumers are willing to accept a degree of fluidity, strong brands should do their best to extend the goods and services they offer. These days, brands imply a standard of quality or a certain lifestyle, not a specific product. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 67% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Sports Equipment:** The trend towards creating stylish and aesthetically pleasing sporting goods offers an opportunity for companies to enter new markets. - **Brand Extension:** The ability for brands to expand their offerings beyond their traditional markets presents an opportunity for growth and increased revenue. - **Lifestyle Branding:** Consumers increasingly associate brands with a certain lifestyle, opening up opportunities to diversify product offerings and expand into new markets. ### Where This Applies - **Fashion:** Companies in the fashion industry can leverage their design expertise and brand recognition to create new revenue streams through fashionable sporting goods. - **Sporting Goods:** Companies in the sporting goods industry can differentiate themselves and attract new customers by creating stylish and unique products. - **Luxury Goods:** Luxury brands can expand their offerings beyond traditional high-end products by entering the sporting goods market with stylish and fashionable equipment. ## Related on Trend Hunter - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [Vintage Vehicle Surf Collections](https://www.trendhunter.com/trends/porsche-x-almond-surf-collection.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md)