# Rendezvous-Themed Fragrance Films The Chanel 'See You at Five' Film Stars Margot Robbie By Michael Hemsworth | Published 2024-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-see-you-at-five References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-10-16/chanel-no5-debuts-margot-robbie-campaign-film/) & [instagram](https://www.instagram.com/reel/DBGbOC-Oj3D/?utm_source=ig_web_copy_link) The [Chanel](https://www.trendhunter.com/trends/art-of-perfuming) 'See You at Five' film was debuted by the brand as a way to launch its latest [Chanel No5 fragrance campaign](https://www.trendhunter.com/trends/radical-essence) that will see Margot Robbie taking over as the face of the perfume from Marion Cotillard. The film, starring Robbie alongside Jacob Elordi, sees the two actors texting in agreement to meet at five only to see them showing up at each other's house. This sees Robbie embracing the freedom and diving into the ocean, while also leading to an illusive ending that encourages viewers to consider the rendezvous as the journey. The Chanel 'See You at Five' film is directed by Italian filmmaker Luca Guadagnino who fans will recognize as the director behind Call Me By Your Name and Challengers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 64% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Fragrance Campaigns:** Utilizing high-profile celebrities in fragrance campaigns can elevate brand recognition and create a strong emotional connection with the audience. - **Narrative-driven Marketing Films:** Employing narrative-driven films in marketing can captivate viewers, fostering deeper brand engagement and memorable storytelling. - **Artistic Collaboration in Advertising:** Collaborating with renowned filmmakers can add an artistic touch to advertising, enhancing the visual appeal and cultural relevance of brand campaigns. ### Industries Being Reshaped - **Luxury Fragrance:** The luxury fragrance industry thrives on exclusive marketing campaigns that emphasize celebrity endorsements and sophisticated storytelling. - **Film and Entertainment:** The film and entertainment industry intersects with advertising, offering creative avenues for narrative-driven commercials and cross-industry collaborations. - **Fashion and Beauty:** Incorporating cinematic elements into fashion and beauty marketing strategies can create immersive brand experiences that resonate with a style-conscious audience. ## Related on Trend Hunter - [Handbag Anniversary-Celebrating Campaigns](https://www.trendhunter.com/trends/chanel-25-handbag.md) - [Fragrance Campaign Castings](https://www.trendhunter.com/trends/bleu-de-chanel.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [High-End Amber-Forward Fragrances](https://www.trendhunter.com/trends/coco-mademoiselles.md) - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md)